SOURCE: Adchemy


November 09, 2011 09:00 ET

Adchemy® Offers More Than Half a Million Free Tablet Computer Keywords for Holiday Paid Search Campaigns

Webcast to Showcase How Adchemy IntentMap™ Technology Improves Product Catalog Coverage

FOSTER CITY, CA--(Marketwire - Nov 9, 2011) - Adchemy Inc., a leading advertising technology company, is giving online retailers the help they need to better manage and scale their paid search holiday campaigns for tablet computers. For search engine marketers (SEMs) that want to capitalize on one of the hottest gifts this year, Adchemy is offering a free, tablet-focused SEM campaign, created by using Adchemy IntentMap™ technology. This free tablet campaign contains more than 500,000 tablet-related keywords organized into over 26,000 tightly-themed ad groups.

The Adchemy IntentMap technology radically simplifies paid search advertising campaigns and makes them more relevant and scalable. By organizing campaigns around consumer intent instead of keywords, Adchemy has removed the complexity associated with creating and managing hundreds of thousands to millions of possible keyword combinations. Instead, SEMs can manage hundreds of intents, allowing online retailers to simplify and scale campaigns across their entire product catalog while maximizing exposure to potential shoppers.

Webcast: "Unwrapping a Gift: A Holiday Adchemy IntentMap for Retailers"
According to a recent study conducted by Accenture, almost two-thirds of consumers are expected to shop online -- up about 30 percent over last year. While the holiday season brings significant opportunities, online retailers only have a short amount of time to reach consumers -- making ad relevance crucial.

To educate retailers about improving keyword coverage and ad group relevance through intent-based paid search campaigns, Adchemy will unveil an intent map for tablet computers during a webcast on Thursday, November 10th at 10:00 a.m. PST. During this webcast, attendees will get a rare look at how Adchemy IntentMap technology can be used to dramatically increase keyword coverage and quickly create thousands of tightly-themed ad groups.

Adchemy also will showcase how easy it is to use Adchemy IntentMap technology so SEMs can quickly get campaigns up and running without having to spend an exorbitant amount of time or energy. Furthermore, retailers will learn how they can scale campaigns without increasing the size of their teams -- a common concern over the holidays. Registration for the webcast can be found here.

"This year, more than ever, online retailers must push their time, budgets and campaigns to the maximum to remain competitive during the holidays," said Thi Thumasathit, vice president of new business, Adchemy. "We want to make sure SEMs have the assets they will need in order to run a successful seasonal online campaign in the coming weeks and into 2012."

Adchemy offers advertisers the ability to leverage consumer intent to create more effective digital advertising experiences. Adchemy IntentMap™ technology allows advertisers to radically simplify their paid search campaigns, significantly improve ad relevance and effectively grow their business. Listed by The Wall Street Journal as one of the top 50 venture-backed companies in the U.S. in 2010, Adchemy is a rapidly growing Silicon Valley company, backed by Accenture, August Capital, Mayfield Fund, and Microsoft. For more information, please visit

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