SOURCE: Adchemy


November 29, 2011 09:00 ET

Adchemy® Teams With Search Marketing Now on "Pay Per Click (PPC) Planning for Retail in 2012" Webcast

Key Experts in Online Marketing Discuss Best Practices to Ensure Successful PPC Growth

FOSTER CITY, CA--(Marketwire - Nov 29, 2011) - Adchemy, Inc., a leading advertising technology company, today announced it will sponsor and present a webcast with publisher Search Marketing Now, entitled "PPC Planning for Retail, 2012: Ready, Set, Grow!" This free webinar will discuss how search and retail marketers can grow their PPC campaigns more efficiently in 2012, especially amid pressure from other marketing channels.

During this webcast, Thi Thumasathit, vice president of new business at Adchemy, and Joseph Kerschbaum, vice president at Clix Marketing, a PPC agency, will discuss what retailers and managers of large PPC campaigns can do now to prepare for a successful 2012. In addition to best practices, attendees will learn how to build scalable PPC campaigns, the importance of long-tail keywords, and what to do to jumpstart 2012 campaigns after the holiday season.

The webcast will focus on large sites with multiple pages and product catalogs as well as large, complex PPC campaigns. Details include:

Who: Thi Thumasathit, VP of new business, Adchemy
Joseph Kerschbaum, VP, Clix Marketing

What: "PPC Planning for Retail, 2012: Ready, Set, Grow!"

When: Thursday, Dec. 1, 2011, 1:00 -2:00 p.m. EST

Where: To register, click here.

"More and more consumers are doing their shopping via the Internet and that means increased competition for online retailers," said Thi Thumasathit, vice president of new business, Adchemy. "With 2011 quickly drawing to a close, the time is now to prepare for 2012. This webinar will give managers of large PPC campaigns the information they need to set themselves apart from other retailers and garner success in the New Year."

About Search Marketing Now and Third Door Media
Search Marketing Now webcasts are produced by Third Door Media, Inc. Third Door Media's mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful. Third Door Media produces the conference series Search Marketing Expo - SMX, which includes SMX East, SMX West, SMX Advanced and other SMX conferences. Third Door Media also publishes the search marketing news and analysis site Search Engine Land and, the place for web, online, search, interactive and internet marketers to share news stories, talk within subject-specific discussion forums, build a network and stay connected to hot topics in internet marketing.

About Adchemy®
Adchemy® produces advertising technology that helps advertisers leverage consumer intent to create more effective digital advertising experiences. Adchemy IntentMap™ technology radically simplifies advertisers' paid search campaigns and makes them more scalable, relevant, and profitable. Listed by The Wall Street Journal as one of the top 50 venture-backed companies in the U.S. in 2010, Adchemy, Inc. is a rapidly growing Silicon Valley company backed by Accenture, August Capital, Mayfield Fund, and Microsoft.

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Contact Information

  • Media Contact:
    Zinnia Gill
    The Horn Group for Adchemy
    (646) 202-9760 (office)
    (845) 807-2799 (cell)