SOURCE: Adchemy


November 14, 2011 09:00 ET

Adchemy's Dan Morrison to Speak About the Tools of Paid Search Advertising at SES Chicago 2011

Morrison to Discuss How to Manage and Scale Campaigns Using Current Technology

FOSTER CITY, CA--(Marketwire - Nov 14, 2011) - Adchemy, Inc., a leading advertising technology company, today announced that Dan Morrison, senior search marketing manager at Adchemy, will speak on a panel entitled "Tools of the Trade for Paid Search" at SES Chicago Nov. 14-18. During this panel, representatives from top paid search companies will discuss the latest features in bid management, campaign workflow efficiencies, and reveal what the future holds for the industry.

Mr. Morrison specializes in advanced pay per click management and search engine optimization (SEO) strategies. During this panel, he will discuss the current SEM tool ecosystem and how Adchemy IntentMap™ technology complements existing solutions. He will also describe how moving beyond keywords and focusing on consumer intent will help advertisers significantly improve ad relevance, while simplifying and scaling campaigns. Details on Mr. Morrison's panel discussion are as follows:

Who: Dan Morrison, senior search marketing manager, Adchemy
What: "The Tools of the Trade for Paid Search"
Where: SES Chicago, Hyatt Regency, Expo Hall
When: Thursday, Nov. 17, 12:15 pm CST (Duration: 60 minutes)

Anyone interested in attending SES Chicago can use Adchemy's sponsor discount code, ADCH20, to receive 20 percent off registration.

About SES Chicago
SES Chicago, the leading search and social event, offers marketing and search engine optimization professionals 70+ sessions, intensive training workshops, and the opportunity to network with peers and leading industry vendors. To register for SES Chicago, click here.

About Adchemy®
Adchemy® produces advertising technology that helps advertisers leverage consumer intent to create more effective digital advertising experiences. Adchemy IntentMap™ technology radically simplifies advertisers' paid search campaigns and makes them more scalable, relevant, and profitable. Listed by The Wall Street Journal as one of the top 50 venture-backed companies in the U.S. in 2010, Adchemy, Inc. is a rapidly growing Silicon Valley company backed by Accenture, August Capital, Mayfield Fund, and Microsoft.

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Contact Information

  • Media Contact:
    Zinnia Gill
    The Horn Group for Adchemy
    (646) 202-9760 (office)
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