SOURCE: AdColony


July 17, 2012 09:00 ET

AdColony Wins Mobile Marketing Association's "The Pitch"

Video Advertising Platform Leader's Instant-Play™ Technology Is Best Innovation in Mobile

LOS ANGELES, CA--(Marketwire - Jul 17, 2012) - AdColony, the leading mobile video ad platform, today announced it was awarded the honor of best "pitch" by the Mobile Marketing Association (MMA) MMA New York Forum delegates for innovation in mobile for its proprietary Instant-Play™ technology, delivering high-definition video ads instantly.

"The Pitch" was awarded during the 2012 MMA Forum New York, one of the organization's key global mobile marketing events. During the forum's "The Pitch" competition, executives from 5 of the top mobile companies presented their innovative technologies and value proposition. After the presentations were complete, the audience voted for their favorite pitch. AdColony was the hands-down winner.

"The MMA Forum Series is an opportunity for collaboration and encouragement for evolution of the mobile marketing industry. This year was very rewarding," said Michael Becker, North America managing director of the Mobile Marketing Association. "There are so many great companies producing truly innovative and amazing products and technologies. We are excited to see what AdColony and others have in store."

One of the largest challenges facing mobile advertising category has been 203,660,274 seconds a day that are wasted as consumers are waiting for video ads to load. This translates to over 3.3 million minutes, 56 thousand hours, 2,300 days or over 6 years of consumer time wasted each day as end users wait for videos to load and buffer on their mobile devices. AdColony was voted a winner because its Instant-Play™ technology eliminates this wait by delivering high-definition video ads instantly. In addition to the load speed of the ad, the full-screen ad provides the consumers with a clear call-to-action after the video completes to engage with the brand. Ads delivered with Instant-Play™ see an incredible click-through-rate of two to four percent on average. Instant-Play™ technology is an important innovation that makes mobile video viable for consumers, publishers and advertisers, and may help accelerate billions of ad dollars for the mobile marketing industry.

"We are delighted to receive the honor of best innovation in mobile, especially since we were judged by a jury of our peers. AdColony firmly believes that best way to engage consumers is to powerfully unite them with outstanding moments of surprise and delight. Instant-Play, like all of AdColony's innovations, is grounded in that mission," said CEO Will Kassoy.

About AdColony
AdColony is a leading mobile video advertising and publishing platform that plays crystal-clear HD video at lightning speed and drives deep engagement with content. AdColony's proprietary Instant-Play™ video ad technology serves video ads instantly on the most popular apps in the world across Apple's iOS and Google's Android platforms. Paying only for completed video views, advertisers receive unmatched quality, speed and delivery results. AdColony's reach, targeting and optimization tools and services provide advertisers with a superior way to engage mobile audiences at scale. AdColony's app developer tools and services provide publishing partners with ways to maximize audience and revenue growth while gaining insight needed to continuously optimize content and advertising offerings. AdColony is a privately held company backed by Insight Venture Partners and has offices in Los Angeles, San Francisco and New York. Learn more at and follow @adcolony

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