SOURCE: Adconion Direct

Adconion Direct

September 17, 2013 09:30 ET

Adconion Media Group Names Kim Reed Perell as President

Perell to Continue as CEO of Adconion Direct

SANTA MONICA, CA--(Marketwired - Sep 17, 2013) - Adconion Media Group, one of the largest global multi-screen, multi-channel audience platforms, today announced the appointment of Kim Reed Perell as its president. In her role, Perell will direct and manage Adconion's global operations as it continues to scale its business. She will also remain in her role as CEO at Adconion Direct, a stand-alone unit within Adconion Media Group and a global leader in cross-channel digital advertising. 

"Kim is an extraordinary leader and operator with keen business acumen and extraordinary energy," said Giuseppe Zocco, general partner at Index Ventures and director of Adconion Media Group. "Her achievements as CEO of Adconion Direct have been instrumental to Adconion's continued growth and success. We are thrilled to have Kim expand her leadership role as we continue to grow Adconion as a leading global digital media company."

In North America, Adconion Direct has experienced incredible growth of more than 70 percent year-over-year from agencies; who are booking cross-channel campaigns on the Adconion unified platform across display, social and video.

"I am honored to further my involvement with Adconion Media Group as its president while overseeing Adconion Direct," Perell said. "I'm extremely passionate about our company, our future and our people, who are the cornerstone of Adconion's continued success. I look forward to expanding our achievements as a leader in delivering innovative cross channel digital media solutions globally."

"Kim well deserves this further recognition and I am confident that her tremendous talents will enable Adconion to further strengthen its position in our industry," said Dr. Neil V. Sunderland, Chairman of Adconion Media Group.

Perell is a highly respected entrepreneur and a recipient of the 2013 Ernst & Young Entrepreneur of the Year Award. She has over a decade of experience serving as a CEO within the digital media and technology industry. Previously, Perell served as CEO and founder of Frontline Direct, a respected performance marketing company founded in 2003 and acquired in February 2008 by Adconion Media Group. In 2011, Frontline Direct and the Adconion Audience Network merged to form Adconion Direct, after which Perell was appointed CEO.

About Adconion
Adconion Media Group ( is one of the largest independent global audience and content networks with 26 offices in 20 countries. Dedicated to true partnerships with agencies and marketers, Adconion arms agencies with customized technology and products designed in-house while delivering massive global reach across multiple platforms through a single network. Adconion provides a portfolio of brand and performance solutions for advertisers worldwide. Adconion Media Group wholly owns Adconion Direct, providing cross channel digital advertising solutions and Smartclip, the multiscreen and brand advertising platform. The company sits on the board of the Interactive Advertising Bureau (IAB) and is a founding member of IASH Europe. For more information, visit

About Adconion Direct
Adconion Direct is a global provider of cross channel digital advertising solutions, delivering performance at scale for advertisers across display, video, mobile, email and social channels. The cross channel platform is powered by an end-to-end proprietary technology solution and audience profiling engine that tracks and analyzes billions of audience events monthly. By combining exclusive first-party data and cross channel insights with proprietary technology and predictive optimization algorithms, Adconion Direct is able to deliver quality results across multiple channels and devices for brands.

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