SOURCE: Your Signature Style

September 05, 2007 14:28 ET

Add Some Fun With Fashion and Style for Your Next Event With "Your Signature Style"

Fashion Guru, William Squire, Helps Event Attendees Find and Create Their Signature Style

LOS ANGELES, CA--(Marketwire - September 5, 2007) - William Squire, a Hollywood make-up artist, professional model, agent and author, has created a transformational event dubbed Your Signature Style, where participants find their unique style, leaving them looking and feeling their best.

Turn on a TV any time of day and you're guaranteed to find a makeover show: "What Not to Wear," "Dress Like a Star," and "Extreme Makeover," to name a few. The market for personal appearance is in high-demand and the bottom line is everyone wants to look and feel good.

Your Signature Style is a ninety-minute, interactive transformational program that is lively and engaging. Squire gets participations on their feet so they can practice how to walk like a model, enter a room with confidence, and stand or pose to take the perfect picture. The event covers how to maintain healthy hair, hottest styles for the season, how to shop for clothes that will never be left in the back of the closet, accessories that can make or break an outfit and Squire's Supermodel Secret Make-Up Tips, which he shares here:

1. Tip your lashes with blue mascara. It makes the whites of the eyes whiter and adds more depth.

2. After you put on foundation and/or powder, use your powder brush to 'buff' your face. It makes the foundation and/or powder more natural and gives a glow to the skin.

3. To make small eyes larger, a white pencil to rim around the inside of the eye makes the eye appear much larger and much more alert!

4. Match your foundation to the color of your neck, always go with the same undertone as your skin, and always use a brush to apply foundation. Also, apply blush to the tops of cheekbones and along the hairline onto the forehead.

5. When applying mascara, be sure to coat the tops of the lashes as well as the bottom. It creates a much fuller and longer lash.

Squire concludes the event with "the walk," "the talk," "the wow," and "the pow," where participants learn to strut their stuff like Giselle, Naomi and Heidi. At each event, there is a raffle of a basket of Chanel products, valued at $500. Some event hosts serve margaritas or mimosas to add to the festive mood.

Your Signature Style is the perfect event for either large or small groups and is the ideal event for fundraising, corporate imaging program or women's group presentations. Squire has held Your Signature Style events for Mercedes-Benz PGA Championships, Barnes & Noble, Saks Fifth Avenue, modeling agencies nationwide and other groups. Some of the upcoming events for which Squire is providing Your Signature Style programs include Chef for Humanity sponsored by Bon Appetit magazine and the Ritz-Carlton hotels.

The event fee is $1,500 plus airfare, hotel accommodation, meals, and transportation for Squire. After the 90-minute event, Squire is available for individual consultations with participants in which he advises them on make-up application and the creation of a personalized color palette. Squire can be booked for an additional day for $1,000. For more information, visit, call William Squire at 310-869-9343, or email

Contact Information

    Lisa Elia
    Phone: 310-479-0216
    Fax: 888-548-5950
    Email: Email Contact