January 20, 2014 09:30 ET
TORONTO, ONTARIO--(Marketwired - Jan. 20, 2014) - After successfully serving as the Chief Operating Officer for the last year, Addictive Mobility announces Naveed Ahmad as the company's CEO. As COO, Naveed alongside the Senior Management Team has been responsible for maintaining Addictive's exceptional year on year growth. Since coming on board as COO in late 2012, Naveed has been primarily responsible for bringing in a culture of simple messaging to the market and tight execution on product development all within a financially disciplined approach.
"Our clients have been quite clear in what they require. Each brand wants to find the right customer on the mobile device, they want to ensure the potential customer has an engaging experience and finally, the brand wants to deeply understand their ROI on the campaign. Our responsibility is to get this done. By providing them with our comprehensive Real Time Reporting Panel as well as our detailed post campaign report, we constantly hold ourselves accountable to this responsibility" explained Naveed.
2013 has been another exceptional year for Addictive. The company has not only achieved high double digit revenue growth but also increased its head count by approximately 25%. "The expansion of our team has been not only to support our growth in North America, but to also support our international expansion into the emerging markets. While North America will always be our home territory, we believe in the Blue Ocean strategy. Smartphone and tablet penetration in Emerging Markets is still seeing exponential growth with a young demographic to support the business case. Our success in Dubai has been a result of a great amount of ground work and developing key contacts in the region. By bringing the best in class practices from the North American market, we were able to add great value to our clients in the Middle East."
2014 is going to be a watershed year for Addictive Mobility with further expansion not only in North America, but continued expansion into the emerging markets. The company has already lined up new product features and strategic partnerships for early 2014. "This company has been built on the outstanding contribution of each staff member and leader, both past and present. I have been fortunate to take over the reins of a company with a solid foundation that was laid by its founders and founding employees."
About Addictive Mobiilty
Addictive Mobility is a mobile advertising solutions technology platform. Addictive Mobility has provided proprietary targeting solutions to Fortune 500 clients since 2010.
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