Addictive Mobility

Addictive Mobility

October 14, 2014 09:30 ET

Addictive Mobility Expands its International Footprint With UK Expansion

TORONTO, ONTARIO--(Marketwired - Oct. 14, 2014) - Addictive Mobility, Canada's leading mobile Demand Side Platform, continued rolling out its international footprint by opening up an office in the heart of London's Agency district. This expansion highlights Addictive Mobility's exponential growth so far in 2014. Earlier this year, the company expanded into Vancouver, Canada and also increased its Toronto team by over 25%. The UK office complements Addictive Mobility's other international office in Dubai, UAE.

"The rationale behind entering UK market, arguably the most competitive adtech market globally, was the knowledge that we had an unparalleled value proposition in mobile in-app advertising and mobile data management," explained Naveed Ahmad, CEO of Addictive Mobility.

"Our focus this year has been to aggressively distinguish ourselves from the growing pack of DSPs trying to separate themselves from the clutter. We have made substantial investment into evolving our premium mobile DSP platform. By layering our proprietary data management platform over existing programmatic bidding technology, we have created an unrivalled mobile DSP offering," highlighted Naveed.

The UK team will leverage Addictive Mobility's formidable agency relationships in both the Canadian market and Emerging markets. They will also provide UK clients with insights into how brands have embraced in-app advertising within the "mobile first" era internationally. Our Toronto headquarters will support the UK office with leading-edge creative execution, expeditious sales support and best-in-class campaign management as it continues to do with our other locations," concluded Naveed.

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