Addictive Mobility



Addictive Mobility

January 27, 2014 09:30 ET

Addictive Mobility Launches 2013 Year End Mobile Advertising Insight Report

TORONTO, ONTARIO--(Marketwired - Jan. 27, 2014) - Addictive Mobility, a leading Mobile Advertising Solutions Ad Tech platform, is pleased to announce that it has released its first Year End insights report. The report is about the landscape of mobile advertising for the North America and overseas emerging markets. "We are extremely proud of this report and truly believe the content provides industry players with insights they require to adequately prepare for 2014," explains Naveed Ahmad, CEO of Addictive Mobility.

"After consulting with key Agency partners, what we have tried to accomplish with this report is something that is simple, transparent and reader friendly by summarizing the large data sets we have accumulated over the last 2 years. We have intentionally moved away from the typical Year End reports that are very heavy on text," stresses Naveed.

The report examines how Brands and Agencies are measuring mobile ad campaigns, specifically movement trending from CPM to CPC campaigns. The report also focuses on post-click attribution and driving conversions on mobile. Insights include what consumer verticals have adapted the quickest to mobile advertising and finally what creative executions convert best.

After trafficking several hundred campaigns in the North American and Emerging Markets, Addictive Mobility has a much stronger understanding of how mobile users are interacting with mobile in-app advertising. The three most prevalent findings in completing this report were 1) the mobile user is very much in control of how they interact with the brand, 2) Brands and Agencies are still trying to understand how to measure the ROI of a mobile ad campaign, and 3) Users in different parts of the world engage in Mobile Ads in a different manner.

With the recent announcement of Addictive Mobility's new CEO, an aggressive brand awareness strategy, including a revamped website and ongoing insight reports, the company is poised for both domestic and international expansion.

About Addictive Mobility:

Addictive Mobility was founded in 2009 as a "mobile first" advertising technology platform. Addictive Mobility serves over 250 of the Fortune 500 brands including McDonald's, Pepsi, AT&T, and Time Warner. Addictive Mobility has its presence in Canada, United States and the Middle East.

To view Addictive Mobility's 2013 Year End Review, please visit the following link: http://media3.marketwire.com/docs/2013yer.pdf.

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