March 07, 2014 09:30 ET
TORONTO, ONTARIO--(Marketwired - March 7, 2014) - Addictive Mobility successfully launched its own in-app video ad format with a recent Netflix campaign. This proprietary ad format allows both 15 and 30 second video content that can be broadcast in-stream or as an interstitial. The foray into mobile video adds to Addictive's robust mobile ad platform expanding its mobile creative offering for clients.
Naveed Ahmad, CEO of Addictive Mobility, outlined the rationale behind investing in development resources to build out Mobile Video Ad Formats. "As highlighted by our YE Insight Report: sight, sound and motion are critical elements of any mobile campaign. The ability to tell a story within a 15 to 30 second segment on a mobile device is very compelling."
By adding the video formats to its creative tool set, the company now provides its advertisers a number of "mobile-first" creative solutions across all mobile devices, from interactive rich media display to video. "We believe that our role within the mobile advertising ecosystem is to provide our clients with the most innovative technologies so that they can do what they do best - focus on storytelling and create a memorable experience for the user," explained Naveed Ahmad.
These new formats continue to build on Addictive Mobility's mobile ad technology. Addictive Mobility recently launched its own private cloud infrastructure to house its proprietary real-time bidding (RTB) and ad serving platforms. "In the last 6 months we have made significant strides to ensure we keep our position as leader in the mobile ad tech space not only within Canada, but also in the international market. We are extremely excited about the future of 'mobile-first' advertising as well as our company's prospects," concluded Naveed.
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