Addictive Mobility

Addictive Mobility

August 09, 2011 09:23 ET

Addictive Mobility Launches Mobile Social Ad Network in the U.S With Latest Warner Bros. Film

TORONTO, ONTARIO--(Marketwire - Aug. 9, 2011) - Addictive Mobility is proud to announce its mobile social advertising campaign for Warner Bros. Entertainment. The social targeting campaign features a rich media display of Warner Bros.' latest release, Final Destination 5. It represents the network's first project with a large U.S. entertainment studio.

With the ability to reach and target more than one-third of mobile Twitter traffic, Addictive Mobility surgically places a rich media banner for Final Destination 5 on users' screens. The campaign uses Addictive Mobility's AMO Social adNetwork technology. It tracks conversations on social media outlets via partners such as UberMedia and Handmark. While traditional advertising networks focus on demographics or site-based activity, social targeting ensures advertisements reach the most relevant audiences. Past campaigns that used AMO technology include McDonald's and mobile carrier Mobilicity. The Mobilicity campaign saw a threefold increase in CTR.

"The early beta launch of our work with McDonald's and Mobilicity validated our technology and presented the opportunity to tap into larger and larger audiences," says Nussar Ahmad, Addictive Mobility's CEO. "With our optimized technology, an ever-growing list of publishers and expanded reach, we can meet the growing demand of mobile social advertising."

Mobile social networking is one of the primary ways users communicate with each other. According to comScore, mobile social media was up nearly fifty percent in the past year. Technology to measure social media activity and advertisers to the large user base will be a major asset for companies in the future.

Early results for the Final Destination 5 campaign will be released in an upcoming case study. Subsequent campaigns with other Hollywood studios illustrate Addictive Mobility is poised to shake up the mobile advertising industry in the months to come.

Addictive Mobility is an award-winning premium mobile social advertising network with offices in Toronto and Los Angeles. Recognized with 7 industry awards in the past 3 years, the mobile ad network has leveraged their social targeting solutions to help a number of advertisers and creative agencies develop successful advertising campaigns. For more information, please visit http://www.addictivemobility.com.

Warner Bros. Entertainment is a fully integrated, broad-based entertainment company. It is a global leader in the creation, production, distribution, licensing and marketing of all forms of creative content and their related businesses, across all current and emerging media and platforms. It is a subsidiary of Time Warner with its headquarters in Burbank, California and New York City. For more information, please visit http://www.warnerbros.com/.

Contact Information