Addictive Mobility

Addictive Mobility
Mocean Mobile

Mocean Mobile
Poynt Corporation
TSX VENTURE : PYN

Poynt Corporation

September 13, 2011 09:00 ET

Addictive Mobility Partners With Ad-Server Mocean Mobile and Poynt Corporation for Advanced Social Targeting

TORONTO, ONTARIO--(Marketwire - Sept. 13, 2011) - Addictive Mobility is pleased to announce a new partnership with Mocean Mobile, a premium ad-serving platform and Poynt Corporation, a leading publisher in the location-based mobile search space and currently the number one recommended app for smart phones. Addictive Mobility will integrate with Mocean Mobile's Mediation platform. The partnership allows Addictive Mobility to connect with many of Mocean Mobile's publishers, the first and foremost being Poynt, whose mobile app boasts over 10 million users worldwide.

Mocean Mobile is a proven ad-serving solution built specifically for mobile devices including smart phones, tablets and netbooks. Its real time analytics and reporting is the perfect complement to Addictive Mobility's AMO Social Adserving network. Mocean Mobile offers enhanced targeting based on keyword recognition, mobile carrier, mobile device, and user location. Mocean Mobile's geo-spatial targeting capabilities are so refined that it can target users with city block accuracy.

Poynt is an all-in-one local search tool that connects users with nearby businesses, retailers and events. Poynt offers Addictive Mobility mass audience reach and campaigns that deliver click-through rates ten times the industry average. Combining Poynt's already high conversion metrics with Addictive Mobility's social-targeting capabilities will increase the scale of Addictive Mobility's mobile adserving operations in North America. It will also ensure that Addictive Mobility continues to run the most engaging ad campaigns for the most relevant audiences.

"Our work with Poynt illustrates our vast scope, as it is a unique property." says Nussar Ahmad, Addictive Mobility CEO. "It introduces new offerings such as geo-fencing and reinforces Addictive Mobility's commitment to social targeting."

Poynt is available on BlackBerry smartphones, iPhone and iPad, iPod Touch, Android, Windows Phone 7 and Nokia devices in Canada, the United States, Europe and Australia.

Addictive Mobility is an award-winning premium mobile advertising network with offices in Toronto and Los Angeles. Recognized with 7 industry awards in the past 3 years, the mobile ad network has leveraged their social targeting solutions to help a number of advertisers and creative agencies develop successful advertising campaigns. For more information, please visit http://www.addictivemobility.com.

Mocean Mobile created the first technology platform that streamlines publishers', mobile ad networks' and app stores' mobile revenue opportunities by giving them the ability to serve display ads to all mobile devices including smart phones, tablets and netbooks. Mocean Mobile integrates with the top rich media providers to ensure that publishers have capabilities to run the most engaging and comprehensive creative ad units on their mobile sites. By integrating with the majority of 3rd party networks and agency side ad servers like DART and Atlas, Mocean Mobile combines state of the art direct sales campaign management with ad network mediation for the mobile world. Created in 2009, Mocean Mobile is led by a team of advertising and media veterans from Google, DoubleClick, Yahoo and AdMob, with more than 100 years of collective experience in online and mobile advertising and technology. It operates under parent company Mojiva Inc., which has a total of $35 million venture funding from Pelion Venture Partners, Shamrock Capital and Bertelsmann Digital Media Investments.

Poynt Corp. (about.poynt.com) is a global leader in the mobile local advertising space. Their Location Based Search application, Poynt (www.poynt.com), enhances the consumers' ability to connect with the people, businesses and events most important to them. Poynt Corp. entered the mobile publishing space with the acquisition of an advertising publishing platform. Key contracts on both the supply and demand sides are in place to provide inventory into the platform and publishers to display the inventory. Whether through the Poynt Local Search App or the Ad Publishing Platform, Poynt Corp. simplifies connecting consumers with businesses, retailers and events. Headquartered in Calgary, AB, Canada, Poynt Corp. trades on the TSX Venture Exchange under the symbol PYN.

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