Addictive Mobility

Addictive Mobility

January 06, 2015 09:30 ET

Addictive Mobility Releases Its Annual Report on Mobile Advertising Landscape

TORONTO, ONTARIO--(Marketwired - Jan. 6, 2015) - Addictive Mobility, a leading mobile in-app ad-tech platform, today released its annual report on the mobile advertising landscape. The report provides both brands and agencies with insightful trends that have developed over the past year and more importantly how these trends will impact the upcoming year.

"We received a great deal of positive feedback from our clients upon the release of our first annual report produced last year. Many of our agency partners have been requesting this type of aggregated research that they can leverage when trying to transition their brands into advertising on mobile," explained Naveed Ahmad, CEO of Addictive Mobility.

"2014 was clearly a watershed year for mobile and for us as a company. With expansion into global markets like the UK and Middle East, we were able to attain a comprehensive understanding of the global landscape for mobile advertising. Perhaps the most interesting observation for us has been how global brands leverage mobile advertising. Some brands, such as Nestle and Molson Coors have done a fantastic job in creating meaningful messaging for mobile, while many other brands and verticals are still only dipping their toes in this platform," stated Naveed.

"2015 is shaping up to be an exciting year. We believe that although there will be massive consolidation in the marketplace, platforms who are focused on going deep in terms of product development will be called upon as opposed to those solution providers trying to become the jack of all trades and master of none," explained Naveed.

To view the Addictive Mobility 2014 Year End Report, please visit the following link: http://file.marketwire.com/release/am2014ye.pdf.

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