TORONTO, ONTARIO--(Marketwire - Dec. 3, 2012) - Canadian mobile social targeting company, Addictive Mobility, is a sponsor of iStrategy Toronto, the latest instalment of the global conference series. Addictive Mobility President Dilshan Kathriarachchi will host his own workshop on the merits of social attribution.
Canada is rapidly becoming one of the most digital savvy nations in the world, with Canadians spending 45 hours online each month. As mobile ownership continues to rise-one third of the population owns a smartphone-engaging the mobile audience will be the next challenge. The iStrategy conference will help attendees develop and build traffic, create brand awareness, improve customer service and develop better use of digital tools internally to drive more productive business outcomes.
"We constantly engage our advertisers to help build value on top of their existing mobile strategy," says Dilshan. "The paradigm shift we're witnessing today is a move from buying media against a content vertical to targeting specific audience segments. We firmly believe the mobile audience segments are richest when activated with social data and are happy to share our findings with the iStrategy audience."
Brand managers and media buyers continue to wrestle with how to engage users via social media. Dilshan will show participants how to utilize social learnings to directly target such users and introduce some of the latest technologies to improve engagement and social attribution. Attendees can also expect to learn:
- How to measure social attribution
- How to pair social targeting with mobile rich media
- How to target the right audience for your brand on mobile
iStrategy Toronto will take place on Tuesday, December 4 at the Intercontinental Hotel Toronto Centre (225 Front St. West) from 7:30 a.m. to 6 p.m. To learn more about iStrategy Toronto or to purchase tickets, visit http://www.istrategyconference.com/events/toronto.
About Addictive Mobility:
Addictive Mobility specializes in social advertising on mobile. We have leveraged our social targeting capabilities to redefine how advertisers and agencies buy and measure ROI of mobile advertising campaigns. Our proprietary technology offers industry leading conversion rates and improved relevancy of advertisements for publishers. The result is added understanding of the mobile audience, which represents a wealth of data and buying power for advertisers. Addictive Mobility uses a social lens to understand social media activity with real-time accuracy. Our office is located in Toronto.
Website - www.addictivemobility.com
Twitter - @addictivelabs