SOURCE: Addictive Mobility

Addictive Mobility

September 01, 2015 13:17 ET

Addictive Mobility Strengthens Executive Team With Chief Revenue Officer

Dana Toering Joins Addictive Mobility as Chief Revenue Officer

TORONTO, ON--(Marketwired - September 01, 2015) - Addictive Mobility, a leading technology platform focusing on in-app advertising solutions, announced today that it has strengthened its executive team with the addition of Dana Toering as its Chief Revenue Officer, effective September 1, 2015. With this appointment, Dana will oversee Addictive Mobility's National and International sales team as well as Addictive Mobility's strategic expansion into the US and other global markets.

Dana Toering comes to Additive Mobility from AOL where he was most recently the Head of Partner Revenue & Development for AOL Canada and was responsible for leading the publisher & partner revenue side of the business as well as next generation platform partnerships. With fifteen years experience in the industry, Dana is a veteran of the digital media and technology space, having previously held the role of Head of Revenue at AOL Canada, where he grew the AOL Canada sales team and delivered double-digit growth for the company. He has also worked in sales and business development roles at leading digital companies and publishers, including DoubleClick, Yahoo! and Canwest.

"We are excited about having Dana come on board and join our leadership team. Dana's expert knowledge of the ad-tech ecosystem and his leadership experience makes him a perfect fit," explained Naveed Ahmad, CEO of Addictive Mobility. "As CRO, we look forward to Dana leading the charge to grow our revenue and global footprint."

Over the past 6 months, Addictive Mobility has launched a number of innovative services securing its reputation as an industry leader for mobile in-app tech solutions. Building on its successful full service platform and the desire from advertisers to control their programmatic ad campaigns, Addictive Mobility released its self-service platform, EngageFront™. Around the same time, Addictive Mobility released its In-App Retargeting service. The service offers brand apps the ability to target their app users via Device ID in the other apps their clients use. All of its products and services are backed by Constellation®, its in-app mobile DMP. Its Canadian team of engineers and data scientists built Addictive Mobility's proprietary data management platform entirely in-house. "With a strong suite of products to offer our partners, Dana will be overseeing the commercialization of these as well as other product innovations that we are launching in the upcoming months.' expanded Naveed.

"I was excited by the opportunity to join one of Canada's fastest growing ad-tech companies that specializes in the fastest growing space in digital media," explained Dana. "Addictive Mobility is one of the best kept secrets in terms of ad tech platforms. I am looking forward to introducing its innovative, unique and world class solutions to advertisers and agencies not only here in Canada but globally," concluded Dana.

About Addictive Mobility:
Addictive Mobility is a Canadian based pure mobile in-app advertising technology company that is working with many of the Fortune 500 brands. The Company has focused on building a platform that not only delivers brand engagement, lift and awareness, but also provides transparency in the data and the deep insights required for clients to run successful mobile ad campaigns. Addictive Mobility's cutting edge mobile programmatic platform, proprietary optimization techniques, and global inventory analyzes millions of unique users on their mobile devices and reaches them through world class engaging and experiential creative. The Company has offices in Toronto, Vancouver, Boston, Dubai, and London and can be found on the web at addictivemobility.com.

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