SOURCE: McVay New Media

McVay New Media

January 19, 2011 18:01 ET

Adelle Marie Borchetta Joins McVay New Media

CLEVELAND, OH--(Marketwire - January 19, 2011) - Adelle Marie Borchetta joins McVay New Media (MNM, as Vice President of Social Media. Borchetta will be responsible for selling and representing the musical digital social media marketing services of MNM. The company has developed and manages social platforms of artists, management companies and labels. These platforms are designed to grow a large fan base for musicians and artists, increasing music sales, merchandise purchases, concert and event attendance, and developing the digital brand of an artist. MNM also consults broadcasters, media outlets and online entertainment venues in building digital audience and revenue. The company is well-known as a digital educator for media companies.

MNM President, Daniel Anstandig, said, "Adelle is a promotion and marketing specialist with an outstanding track record. Her understanding of music and social media will bring invaluable insight and results to our music and broadcast industry clients." MNM Founder, Mike McVay, said, "Adelle has a rich history having grown up in the music business. She's a brilliant young promoter with passion for music and an in-depth knowledge of digital social media platforms. She'll be a great asset in helping us better meet the needs of performers and singers/song writers. I expect that her experiences will make us an even better creator of audiences and fans for musicians and artists."

Borchetta added, "I'm honored to become part of the MNMedia family. Mike is a great person, incredibly talented and well respected throughout the industry. I look forward to working with him and I cannot wait to tap into the brilliance of Daniel Anstandig. I'm excited to explore new areas with the company."

Adelle has a background in accounting and finance, a far cry from her major in college, which was Music Performance (she attended on a full vocal scholarship). She made the transition into record promotion in 2004 when she joined Lofton Creek Records in Nashville. She launched her own company in 2008, Adelle Borchetta Promotion. Adelle has worked with small, medium and large market stations nationwide and her artist roster has included Mark Chesnutt, Steve Azar, Bo Bice, Gwen Sebastian, Mindy McCready, Veronica Ballestrini and Lucas Hoge. Adelle has also worked as an Artist Manager for Brandon Giles, a uniquely talented Rockabilly piano player/singer/songwriter from Nashville.

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