SOURCE: aden + anais

aden + anais

SOURCE: The Woolmark Company

The Woolmark Company

September 09, 2014 11:08 ET

aden + anais® Takes Luxury to the Next Level With Their New Pure Merino Muslin Collection

Paving the Way in Modern Baby Care, aden + anais Combines Australian Merino Wool With Their Signature Muslin Weave to Create the First Ever 100% Merino Muslin Product

NEW YORK, NY--(Marketwired - September 09, 2014) - aden + anais, a market leader known for innovation and style, introduces their newest revolutionary product: pure Australian Merino wool muslin.

In partnership with The Woolmark Company, aden + anais has combined their award-winning muslin weave with Merino wool to create a uniquely luxurious Merino muslin fabric -- the ultimate in softness and breathability for baby.

"Over the years, we've grown to be recognized as the true innovators of muslin in the marketplace and we wanted to explore other fibers that would work with our signature muslin weave," says aden + anais co-founder and CEO, Raegan Moya-Jones. "Merino wool just seemed like the perfect fit -- it's natural, breathable, and one of the loveliest fabrics I've ever felt."

Merino wool is naturally breathable, making it an efficient temperature regulator. It is also soft and smooth on the skin, keeping children well-protected and comfortable all year round. It works by absorbing moisture vapor next to the skin to help children feel dry and less clammy. When the vapor evaporates, it maintains a constant, comfortable temperature. Parents will also appreciate that it is naturally fire-resistant. Every Merino wool fiber has a protective outer layer that resists dirt and helps prevent stains being absorbed, and in true aden + anais easy-care fashion, each product is machine washable -- making the Pure Merino Muslin collection a sensible choice.

As the leading custodian of wool quality standards, and by building the scientific credentials of wool, The Woolmark Company is working to ensure that only products of the highest standards and quality are provided for your loved ones. The aden + anais Pure Merino Muslin collection has Woolmark Nurture branding -- which has a strict set of specifications, ensuring optimum health and wellbeing for babies and children. The diameter of the Merino wool fiber in Woolmark Nurture-certified products has an upper limit for each product category to ensure the products are comfortable for babies. For instance the upper limit for next-to-skin apparel is 18.5 micron.

Research studies have also revealed that sleeping on or under wool leads to a better night's sleep, and that suitably-selected, fine Merino wool products are healthy for the skin, especially for those with the most sensitive skin.

"The Woolmark Company is delighted to be working with an international leader in innovation, function and design," says The Woolmark Company Chief Strategy and Marketing Officer Rob Langtry.

"Our global Mothers and Babies program works in three main areas: funding scientific research into Merino wool's health benefits, innovative product development and creating awareness of the fiber's benefits. The partnership and product development with aden + anais further illustrates that demand for Australian Merino wool is growing in the babywear market."

The aden + anais Pure Merino Muslin collection features a swaddling blanket ($150), sleeping bag ($180), a dream blanket™ ($400) and a security blanket ($75). Each product will be available in three unique hombre patterns: sunset, seaside, horizon, all of which are individually hand-dyed. Every product comes in a sophisticated keepsake box with a picture frame built into the lid to house your favorite baby photos -- the perfect way to preserve the luxury products and cherished memories from baby's first years.

Beginning September 2014 the aden + anais Pure Merino Muslin collection will be available at retailers that carry aden + anais products and at www.adenandanais.com. For more information on the new aden + anais Merino muslin collection or to view the brand's complete product range, please visit: www.adenandanais.com or contact Kristina Godfrey of Godfrey Sanders PR at kristina@godfreysanderspr.com.

About aden + anais®

Since 2006, aden + anais has brought the Australian legacy of cotton muslin to the forefront of modern baby care, offering signature products that combine comfort and safety with style and affordable prices. The award-winning collections of cotton muslin, bamboo from rayon fiber muslin and organic cotton muslin includes a full range of multi-purpose swaddles, burpy bibs®, dream blankets™ security blankets, sleeping bags, nursery bedding as well as a skin care collection and an electronic feeding and sleep system -- the serenity star™. 

Co-founder and CEO, Raegan Moya-Jones is recognized for bringing global awareness to the many benefits of swaddling and cotton muslin. She is also the author of swaddle love, a book on the art of swaddling, and established the aden + anais swaddle love foundation, which aims to eliminate touch deprivation in orphaned babies across the world.

For more information on aden + anais, please visit www.adenandanais.com.

About The Woolmark Company

The Woolmark brand is the world's best known textile fiber brand, established in 1964.

The Woolmark brand is owned by Australian Wool Innovation (AWI), a not-for-profit company owned by more than 25,000 Australian woolgrowers. AWI's vision is to be a significant contributor to a vibrant, stable and profitable wool industry providing the world with the best natural fiber. The company works throughout the global supply chain -- from woolgrowers through to retailers.

The company's mission is to enhance the profitability, international competitiveness and sustainability of the Australian wool industry; and increase demand and market access for Australian wool.

Merino wool has long been a favorite of designers, but younger consumers, born in an era of 'disposable' fashion know too little about the fiber's natural benefits. Wool is a 100 percent natural and renewable fiber.

Sheep live on grass, water, fresh air and sunshine. Wool is a fiber that is grown -- not manmade. Every year sheep produce a new fleece; making wool a renewable fiber source.
www.merino.com/baby

Contact Information

  • For further information, images or questions please contact:
    Jackie Reed
    HL Group
    (212) 529 5533
    jreed@hlgrp.com