SOURCE: Anchor Intelligence

November 18, 2008 09:54 ET

AdEngage Further Strengthens Its Advertising Network

Leading Ad Network Reduces Fraudulent and Non-Billable Traffic by 20 Percent After Implementing Anchor Intelligence Traffic Quality Solutions

MOUNTAIN VIEW, CA--(Marketwire - November 18, 2008) - AdEngage, a leading online ad marketplace that was recently acquired by Technorati, announced today that it has reduced non-billable and fraudulent traffic across its network after partnering with Anchor Intelligence, a third-party traffic quality solutions provider. AdEngage selected Anchor Intelligence to monitor and manage AdEngage ad traffic and systematically fight click fraud. AdEngage's partnership with Anchor Intelligence demonstrates its commitment to continuously improving the performance of ads on its network to provide better value and returns for both advertisers and publishers.

AdEngage leverages Anchor Intelligence's traffic quality solutions to monitor and evaluate new publishers in its network. Through the partnership, AdEngage can immediately address suspicious activity and evict publishers that are engaging in fraudulent activity. AdEngage also utilizes ClearMark, Anchor Intelligence's real-time traffic scoring system, to promote undersold sites with high quality traffic through weekly sales emails, providing advertisers with opportunities to generate higher returns on their ad spend. This partnership has already produced positive results, including an 8 percent improvement in average publisher quality scores, a 20 percentage point reduction in unwanted traffic and a significant increase in the productivity of its publisher management team.

"After evaluating several other solutions in the industry, we recognized that Anchor Intelligence's superior technology and scoring accuracy would have the most positive impact on advertiser satisfaction and revenue growth," said John Marston, CEO of AdEngage.

"AdEngage is taking a leadership role among ad networks by partnering with a third party to score all of its incoming traffic," said Ken Miller, CEO of Anchor Intelligence. "This partnership enables AdEngage to focus on building a great ad network while we lead the charge in the arms race of click fraud and traffic quality scoring."

Anchor Intelligence provides traffic quality solutions to the advertising industry to help maximize advertiser ROI. ClearMark, Anchor Intelligence's real-time traffic scoring system, scores each individual click as it occurs to enable networks to differentiate between the good, the bad and the fraudulent. These scores are displayed in ClearScopeTM, Anchor Intelligence's dynamic online reporting tool, giving networks unprecedented visibility into the quality of their traffic.

With Anchor Intelligence's site-scoring and traffic-scoring metrics, AdEngage is also implementing a system to allow advertisers to purchase inventory on sites based on quality rankings. This segmentation is expected to significantly improve advertiser satisfaction with the AdEngage network.

For more information on ClearMark and ClearScope, visit: http://www.anchorintelligence.com/solutions.html.

About Anchor Intelligence:

Anchor Intelligence Inc., headquartered in Mountain View, CA, is the traffic quality solutions provider of choice among ad networks and search engines. Using Anchor Intelligence's ClearMark, the industry's first and only real-time traffic scoring system, ad networks obtain the necessary intelligence to fight click and impression fraud, efficiently manage traffic sources, and capitalize on high quality clicks while maximizing advertiser ROI. Anchor's ad network customers gain visibility into the quality of each click or impression as it happens. Armed with this information, ad networks can protect themselves from malicious attacks and empower advertisers with visibility into the performance of their traffic. Anchor Intelligence is funded by JK&B Capital; angel investors include Ron Conway of Baseline Ventures, Ram Shriram of Sherpalo Ventures, and Rajeev Motwani, a Stanford Professor. For more information, visit: www.anchorintelligence.com.

About AdEngage:

AdEngage, a wholly owned subsidiary of Technorati, operates an online ad marketplace that connects publishers that want to sell ad space on their websites with advertisers that want to buy ads on those same websites. AdEngage displays ads on more than 4,500 websites and works with thousands of advertisers to display over 13 billion ads every month. For more information, visit: www.adengage.com.

About Technorati:

Technorati was founded to help bloggers to succeed by collecting, highlighting, and distributing the online global conversation. As the leading blog search engine and most comprehensive source of information on the blogosphere, Technorati indexes more than 1.5 million new blog posts in real time and introduce millions of readers to blog and social media content. The Technorati Media Network, that AdEngage is a part of, matches bloggers and social media creators with marketers who want to join the conversation. More information can be found at www.technoratimedia.com

Contact Information

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