SOURCE: Prompt Communications

Prompt Communications

September 01, 2009 08:00 ET

Adeptra Appoints Prompt as North American PR Agency

Prompt Communications to Represent North American Operations of Auto-resolution™, Collections and Fraud Prevention Specialist

BOSTON, MA--(Marketwire - September 1, 2009) - Adeptra, a global provider of automated services for creating two-way dialog with customers for fraud prevention and collections, has appointed Prompt Communications, a specialist in digital PR, marketing and social media communications, as its North American public relations agency.

Adeptra provides automated customer contact and resolution software that enhances the relationship between financial institutions and their customers by improving the efficiency of consumer credit and risk management operations. With North American headquarters in Norwalk, CT, Adeptra has an international client base that includes top tier financial institutions in Europe and North America, such as 8 of the top 10 US financial institutions, and 9 of the top 10 UK card issuers.

Prompt is a digital PR and marketing consultancy with a strong background in technology. Its US team and offices are located in Boston and San Francisco.

The Prompt account team will work in tandem with Adeptra's UK agency, NSPR, to improve recognition of Adeptra globally. Prompt will raise awareness of Adeptra's products in the technology and finance industries by securing regular, high-profile coverage in the national, business, financial and IT media across North America. Working with Adeptra, Prompt will drive a comprehensive media relations strategy to support and facilitate Adeptra's rapid growth in the North American market.

Gavin Bradbury, global marketing director of Adeptra, said, "We are impressed with Prompt's range of expertise and the enthusiasm of the team. We feel confident that Prompt will provide us with the best possible representation to get us in front of key influencers across our range of target audiences."

Hazel Butters, CEO of Prompt Communications, said: "Prompt is eager to get to work on new campaigns for Adeptra. There are now so many threats to consumer security and so many opportunities for fraud that the services Adeptra provides have the potential to benefit consumers in a significant way. Because of this, we cannot wait to introduce Adeptra to journalists throughout North America."

About Adeptra

Adeptra is the global market leader in Auto-resolution™: technology that automates key call centre interactions to reduce their cost and dramatically increase performance. Applications are fully integrated, industry-specific solutions for business processes such as fraud detection, payment reminders and opt-in marketing.

Distinct from less sophisticated auto-dialler systems, Adeptra combines recorded dialogue with state of the art natural language to reach out to individual customers and personally engage with them about important, time-sensitive issues. Adeptra is able to make thousands of customer contacts simultaneously and achieves higher levels of portfolio penetration and produces significantly better results than human agents alone. The resolutions it secures are delivered into clients' computer systems for reporting and analysis.

Among its many customers, Adeptra is used by the majority of the Top 50 global financial institutions across EMEA, N. America and APAC. It occupies a premium position in the market by continually reinvesting in its technology, operations and service structure. Adeptra was the first to be accredited to the highest data protection standards mandated by the payment card industry (PCI DSS) and, uniquely has achieved this in both the US and Europe.

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About Prompt Communications

Founded in January 2002, Prompt Communications is a communications agency with European offices in Chiswick, London and US offices in Cambridge, Massachusetts and San Francisco, California.

Prompt Communications offers expertise across all marketing disciplines, teaming its consultants' extensive knowledge of start-ups, technology market with experience of pan-European and American media, analyst and marketing campaigns. Using highly targeted marketing, PR, analyst relations, social media and corporate copywriting initiatives, Prompt helps its clients gain the visibility they need to achieve their business objectives, from increasing sales to enhancing reputation with stakeholders.

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Contact Information

  • For more information or interviews please contact:

    UK: Ellie Turner
    Tel: +44 (0) 20 8996 1650
    Email Contact

    US: James Gerber
    Tel: +1 617 401 2717 / +1 617 291 9899
    Email Contact