SOURCE: AdGenesis

April 04, 2011 10:58 ET

AdGenesis Launches First Consumer Opt-in, Brand Matching Video Advertising Service on Mobile

Created for Beezag.com New Web App Matches Consumers With the Brands That They Are Most Interested in 'On-the-Go'

NEW YORK, NY--(Marketwire - April 4, 2011) - AdGenesis, a fast growing consumer-orientated mobile and online opt-in video advertising network that connects brands and consumers "most likely to buy," today announced that it has launched the first brand matching video advertising service for Beezag.com on the iOS and Android platforms. While users will have the same experience that they have with Beezag in the traditional online browser, the application gives consumers the freedom to watch videos from brands that they are most interested in anytime and anywhere. Beezag is a members-only community where people opt-in to watch the videos they love and get the discounts and rewards directly from the brands that they are most interested in.

"Our rapidly growing subscriber base that is already in the hundreds of thousands of people has been asking for a mobile version of Beezag.com and we are excited to announce its official launch today," said Richard Smullen, CEO of AdGenesis, parent company of Beezag.com. "This new app works across most handheld operating systems and allows users to access the best videos and great deals directly from the brands they love as well as making special marketing offers easier to redeem in-store or online."

In a recent survey of 1000 Beezag.com consumers it was discovered that:

  • 73.3% of users would use Beezag.com on their mobile device;
  • 27.9% of users would watch more videos if Beezag.com was available on their mobile device;
  • 26.3% of users would use Beezag.com mobile on public transportation; and
  • 48.6% would be more likely to access their Beezag.com account if available on mobile.

The app was developed to recognize a mobile query and immediately optimizes the application for the appropriate operating system. Users can bookmark the page on their phones as an icon so that it opens like an "app" on popular mobile operating systems. No special installation is needed to operate the mobile application. All users need to do is go to Beezag.com from their mobile device to start using the service just as they do in their PC-based Web browsers.

About Beezag
Powered by the revolutionary AdGenesis technology, Beezag users opt-in and watch entertaining branded content and video ads that are tailored to their specific interests. Once a consumer proves that they paid attention to a video advertisement from start to finish on either mobile devices, PCs or laptops they get discounts and rewards for engaging with the content. For more information or to join the Beezag network log on to www.beezag.com.

About AdGenesis LLC
AdGenesis (http://www.adgenesis.com) owns and operates a white label video advertising platform offered through its publishing partners and is built around a global network of self-qualifying consumers. In exchange for offering up buying habits, brand preferences and purchase intentions, consumers are matched to personally relevant videos, rewards and offers from brands. Publishers receive a turnkey revenue stream that goes far beyond CPMs and advertisers can deliver a fully immersive brand experience to hyper qualified consumers with guaranteed content views, double digit engagement rates for offers and unique data and insights -- all for a fraction of the investment normally required for such return. The New York-based company was founded in 2010 by successful advertising and media entrepreneurs, Richard Smullen and Laurent Alhadeff.

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