SOURCE: AdGenesis, LLC

January 18, 2011 12:00 ET

AdGenesis and Parade Magazine Partner to Launch a New Consumer Driven, Opt-In Advertising Program on Parade.com

New Service to Reach Parade Magazine's 70 Million Readers and Drive Additional Registrants for the Growing AdGenesis Video Advertising Network

NEW YORK, NY--(Marketwire - January 18, 2011) - AdGenesis, a fast growing consumer-orientated mobile and online video advertising network that connects brands and consumers "most likely to buy," today announced that it has entered into an agreement with Parade Magazine to launch PARADE Video Rewards, the magazine's first opt-in video advertising service. The service is available at Parade.com.

The new Parade-branded video platform will allow consumers to opt in detailed information about their interests and purchase intentions. In exchange, participants will receive highly personalized and relevant branded video content and commercials using AdGenesis' AdMatch video advertising units. Each video piece is based on the AdGenesis patent pending Video Activation Technology (VAT). VAT is proprietary to the AdGenesis network and is used to prove that a consumer actually paid attention to a video ad from start to finish. Once the technology confirms that a video has been viewed it then digitally activates the consumer via an electronic thank you from the brand, rewards, calls to action and any other post viewing activity that has been specified by the advertiser.

"AdGenesis represents the next generation of advertising and marketing by allowing our readers to guide their own online advertising and commerce experiences," said PARADE Publisher Brett Wilson. "By teaming up with AdGenesis, we can provide our advertising partners greater value by guaranteeing that the video advertising we offer on Parade.com will reach consumers who are truly interested in their products."

AdGenesis and its publishing partners offer advertisers a fully immersive brand experience by delivering hyper-qualified consumers, guaranteed views of its content by those most likely to buy, double-digit engagement rates with offers and unique data and insights -- all for a fraction of the investment normally required for such a return. The platform creates unlimited, high-quality video inventory on the Internet and on mobile devices with extremely high measurability and brand efficacy.

Parade will also contribute advertising space in its magazine, email newsletters and on its Web site to promote the PARADE Video Rewards program to its readers.

"We are thrilled to have Parade Magazine join our very select partnership program. With more than 70 million readers each week, PARADE's reach fits perfectly with our mission to bring the value of video back to the advertising world and will help further drive our consumer network growth," said Richard Smullen, co-founder and CEO of AdGenesis. "The most recent recommendations from the FTC regarding 'Do Not Track' have sent shockwaves through the online advertising industry. Our white label solution directly addresses the need for consumers to opt-in and choose the advertising content they see online and helps publishers and advertisers self regulate at a time when many are searching for an innovative solution."

About Parade Magazine
PARADE is America's most widely read magazine. Every Sunday, it entertains, informs and inspires its 70 million readers -- posing questions, providing choices and offering solutions that empower people and move them to action. PARADE is distributed by more than 550 of the nation's finest newspapers. PARADE Digital, a unique network comprised of Parade.com and 400-plus partner newspaper websites, enjoys 40+ million unique monthly visitors. PARADE also publishes the monthly food magazine, dash. PARADE is a unit of Advance Publications Inc., which also operates Condé Nast Magazines, American City Business Journals, Fairchild Publications, the Golf Digest companies, Newhouse Newspapers and cable television interests.

About AdGenesis LLC
AdGenesis (http://www.adgenesis.com) owns and operates a white label video advertising platform offered through its publishing partners and is built around its own global network of self-qualifying consumers. In exchange for offering up buying habits, brand preferences and purchase intentions, consumers are matched to personally relevant videos, rewards and offers from brands. Publishers receive a turnkey revenue stream that goes far beyond CPMs and advertisers can deliver a fully immersive brand experience to hyper qualified consumers with guaranteed content views, double digit engagement rates for offers and unique data and insights -- all for a fraction of the investment normally required for such return. The New York-based company was founded in 2010 by successful advertising and media entrepreneurs, Richard Smullen and Laurent Alhadeff.

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