SOURCE: AdGent 007

June 12, 2008 13:57 ET

AdGent 007 Appoints Top Interactive Marketing and Business Experts to Advisory Board

Deep Industry Experience From GroupM, Glu, Interactive Advertising Bureau, and TPG Growth Supports AdGent 007's Expanding Global Advertising Services Model

SAN FRANCISCO, CA--(Marketwire - June 12, 2008) - AdGent 007 (www.adgent007.com), a new online advertising firm designed to capitalize on international traffic for premium Web sites, today announced the appointment of several top business and interactive marketing executives to its global advisory board.

The members include Taek Kwon, operating partner of private equity firm TPG Growth; Eric Ludwig, senior vice president of finance and interim chief financial officer of mobile game publisher Glu Mobile Inc. (NASDAQ: GLUU); Rob Norman, global chief executive officer of interactive media buyer GroupM Interaction; and Greg Stuart, former CEO of the Interactive Advertising Bureau (IAB). The wide range of experience in finance, interactive marketing and company-building these industry leaders bring to AdGent 007 will help drive the company's global expansion.

"AdGent's vision is to shake up the status quo in online advertising and create a more efficient, transparent and profitable environment for premium publishers and advertisers," said Cameron Yuill, founder and CEO of AdGent 007. "The breadth and depth of experience on our advisory board complements our in-house expertise to effect much-needed industry change and further expand AdGent's services globally."

AdGent 007, which recently secured $5.3 million in venture financing, offers publishers and brand advertisers more transparency than is currently available through the traditional ad network model, which often leaves those in the supply chain frustrated. For publishers, AdGent 007 acts as a multi-national global sales force, which serves as a cost-effective extension of a publisher's in-house team, working to sell inventory directly to premium local and international advertisers. For advertisers around the globe, AdGent 007 offers complete transparency and the ability to secure cost-effective placements exactly where and when they need to be to stay in front of high-quality traffic, regardless of the country in which the site is located.

Board of Advisors:

Taek Kwon

Taek Kwon's years of investment experience will be a valuable asset as AdGent expands. As an operating partner at TPG Growth, Kwon is part of a team that manages more than $2 billion of capital. TPG is a leading private equity firm focused on funding and growing technology, life sciences, biotechnology, renewable energy and retail companies. Before joining TPG, Kwon was executive vice president of product and technology at Citysearch, a subsidiary of IAC. Kwon was also one of Hotwire.com's first employees, serving as vice president of engineering and operations.

Eric Ludwig

Eric Ludwig is senior vice president of finance and interim CFO of Glu, a leading global publisher of mobile games. Ludwig also serves as assistant secretary for the company. For Glu, Ludwig oversees all corporate finance and accounting including treasury, financial planning and analysis and investor relations. Previously, Ludwig served in various positions at Instill Corporation, including CFO, vice president of finance and corporate secretary. Prior to Instill, Ludwig held positions with Camstar Systems, Inc., and Price Waterhouse L.L.P.

Rob Norman

With more than 20 years experience in interactive media, Rob Norman is global CEO of GroupM Interaction, the digital division of GroupM, the world's largest buyer of interactive media. Norman is a frequent speaker on industry issues in the US, Europe and Asia and has worked for clients in every marketing category. Norman believes marketing requires fundamental re-engineering to respond to massive change in consumer behavior, and that traditional models of advertising and communication cannot survive in their current form. Norman's vision complements AdGent 007's innovative approach to industry issues.

Greg Stuart

Greg Stuart brings more than 20 years experience in Internet startups and traditional advertising to the AdGent advisory board. While CEO of the IAB, Stuart led the online advertising industry from $6 billion in revenue in 2001 to $20 billion in 2007. The IAB is the advertising industry's premier bureau focused on helping Web publishers and advertisers sell interactive advertising more efficiently and effectively. Stuart will bring strong industry ties and a broad vision for the future of the online ad industry to AdGent 007.

About AdGent 007

AdGent 007 Inc. is a global advertising services company focused on monetizing the international traffic on premium publisher Web sites at premium CPMs and helping match brand advertisers with these premium publishers. Founded in 2007, the company has offices in San Francisco, New York, Denver, London, Edinburgh and Sydney. AdGent 007 has raised $5.3 million in Series A funding led through Australia-based CM Capital with participation by One Ventures and other private investors.

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