SOURCE: AdGent 007

November 12, 2008 18:00 ET

AdGent 007 and Digital Network Sales Team Up to Increase Reach and Relevance for Australian and New Zealand Advertisers

Alliance Will Help Online Advertisers in Australia and New Zealand Effectively Reach Target Consumers Wherever They Are on the Web

SAN FRANCISCO, CA and SYDNEY, AUSTRALIA--(Marketwire - November 12, 2008) - AdGent 007, a global digital advertising services company, today announced a strategic alliance with Digital Network Sales, a leading Australian advertising sales company, in which the two will work together to allow online advertisers in Australia and New Zealand to reach local consumers on premium global sites. This partnership extends the power of each company to help online advertisers make the most of their online advertising spend and reach their target consumers no matter where they are on the Web.

Through the partnership, Digital Network Sales, which has offices in Sydney and Melbourne, will manage advertising sales for AdGent 007's global network of premium publishers, directly selling AdGent 007's online inventory to premium advertisers and media buyers in Australia and New Zealand. This ensures that Australian and New Zealand visitors to local and international premium publisher Web sites will be served advertising that is relevant to them, in effect maximizing revenues for those publishers and advertisers.

Cameron Yuill, founder and CEO of AdGent 007, said, "Australian consumers today are looking to global web destinations for their news and information consumption. In order to stay ahead of the curve, advertisers must look beyond their physical borders to provide timely, relevant ads to their audiences. AdGent 007 helps advertisers better monetize growing levels of international traffic by matching them with their audiences at any entry point on the Web. The AdGent 007 and Digital Network Sales partnership is an important step in allowing advertisers to follow their premium audience targets around the Web, creating a worldwide footprint for those publishers and advertisers seeking a premium audience."

Australia has one of the highest rates of Internet penetration in the world (75.9%) and Australian and global brand advertisers are looking to maximize this opportunity by ensuring that relevant advertisements appear in front of the right audiences at the right times.

Adam Hobson, CEO of Digital Network Sales, said, "Today many of the world's premium publishers are seeing more international traffic than local traffic, yet they aren't monetizing the opportunity effectively. If a person in Sydney is reading the Telegraph.co.uk online in London, they should see an advertisement relevant to them here in Australia, not a world away. Working with AdGent 007, Digital Network Sales will help advertisers follow their consumers wherever they are on the Web."

About AdGent 007

AdGent 007 Inc. is a global digital advertising services company focused on monetizing the international traffic on premium publisher websites at premium prices and helping match brand advertisers with these premium publishers. Founded in 2007, the company has offices in San Francisco, New York, Denver, London, Beijing, Chicago, Melbourne, Edinburgh and Sydney. AdGent 007 has raised $5.3 million in Series A funding led through Australia-based CM Capital.

About Digital Network Sales

Digital Network Sales (DNS) is one of Australia's largest premium networks, delivering advertisers significant scale of a highly desirable audience across many strong publishers and key market channels. AdGent 007 joins a network which generates over 250 million impressions and engages more than 5 million Australians per month. In the past 12 months DNS staff numbers have increased threefold on the back of exclusive representation agreements with market leading sites including www.seek.com.au, www.australianopen.com.au, www.miniclip.com and www.missyconfidential.com.au.

Contact Information

  • Press Contacts

    AdGent 007
    USA / Global
    Ali Croft
    E: Email Contact
    T: +1 (510) 932-1878

    European Union
    Conway Wigg
    Propeller Communications
    E: Email Contact
    T: +44 (0)20 7087 2732
    M:+44 (0)79 1999 2965

    Digital Network Sales
    Joy Clark
    T: +61 (0) 2 9918 6249
    M: +61 2 (0)415 266 228