SOURCE: AdGent 007

AdGent 007

June 23, 2009 08:00 ET

AdGent 007 to Help Huffington Post Capitalize on Growing International Audience

Ad Services Firm to Represent Online Ad Sales Outside U.S., Provide Targeting Expertise

NEW YORK, NY--(Marketwire - June 23, 2009) - AdGent 007 (www.adgent007.com), a global digital advertising services company, has reached an agreement with The Huffington Post to sell ad inventory for territories outside of the U.S. AdGent 007 will combine its on-the-ground global sales force with modern targeting technology to help The Huffington Post monetize its growing international traffic. Billed as "The Internet Newspaper," The Huffington Post saw 8.9 million visitors in February 2009, according to Nielsen NetRatings.

"Today, international traffic to major online media brands like The Huffington Post has reached levels the industry cannot afford to ignore," said Cameron Yuill, founder and CEO of AdGent 007. "Huffington Post joins a number of forward-thinking publishers who understand the purchasing power of their expansive global audience and have chosen to serve those consumers targeted, relevant ads. AdGent 007 welcomes the opportunity to help monetize this audience, and to provide an effective advertising experience as meaningful and far-reaching as the Post's laudable content."

"As one of the top online destinations for news and commentary, we attract millions of consumers from all over the world," said James Smith, chief revenue officer of The Huffington Post. "Our partnership with AdGent 007 allows us to tap into a valuable and often overlooked international audience."

AdGent 007 is the first company to marry the old and the new ways of advertising to maximize return for both advertisers and publishers. The company combines its global sales force with a targeted marketing approach and technology to help premium advertisers reach their target consumers no matter where in the world, or on the Internet, they are located. AdGent 007 works with top publishers including Conde Nast, Martha Stewart Omnimedia, Hachette Filipacchi (the publisher of Elle magazine), Nasdaq.com, the Los Angeles Times, Chicago Tribune and San Francisco Chronicle; Fairfax Media in Australia; and the Guardian, the Independent and the Telegraph in the United Kingdom. Advertisers and media buyers interested in running campaigns through AdGent 007 may visit www.adgent007.com for more information.

About Huffington Post

Founded by Ariana Huffington and Kenneth Lerer in 2005, the Huffington Post offers syndicated columnists, blogs and news stories with moderated comments to nearly 9 million unique visitors. Billed as the Internet Newspaper, the Post was listed among the 25 Best Blogs of 2009 by Time Magazine and ranked the most powerful blog in the world by The Observer. The Post won the 2006 and 2007 Webby Awards for Best Politics Blog, and contributor Bennet Kelley was awarded the Los Angeles Press Club's 2007 Southern California Journalism Award for Online Commentary.

About AdGent 007

AdGent 007 Inc. is a global advertising services company focused on monetizing the international traffic on premium publisher websites, providing advertisers the ability to reach an upscale target audience, wherever that audience is on the Web. Founded in 2007, the company has offices in San Francisco, New York, Denver, Chicago, London, Edinburgh, Beijing and Sydney.

Contact Information

  • Contacts:
    AdGent 007 Inc.
    North America/Asia
    Ali Croft
    +1 510 932 1878
    Email Contact

    European Union
    Conway Wigg
    +44 (0)20 7087 2732
    Email Contact