SOURCE: AdGent Digital

AdGent Digital

December 02, 2010 09:46 ET

AdGent Digital Launches TISM, Check In Button for Website Publishers

Loyalty & Rewards Will Enhance User Engagement

PALO ALTO, CA--(Marketwire - December 2, 2010) - AdGent Digital, the only global media and technology company to provide both audience delivery systems and proprietary social media platforms for premium publishers and advertisers, today announced that it has launched TISM (an acronym for This Is Social Media), a check in button that publishers can place on their pages to enhance user loyalty and reward users.

TISM was developed by AdGent for publishers to help foster site loyalty through highly engaging web experiences. Audiences check in when they see a check in button on a participating site. The site owners can then reward loyal users with virtual and real prizes.

"We wanted to keep the interaction with the sites as easy as possible for the user. By using a simple check-in button we can help publishers understand who is coming to their sites and retaining audiences through rewards," says Cameron Yuill, founder and CEO of AdGent Digital. "TISM is simple. Yet, it results in more frequent and longer site visits, and more loyal users who enjoy and look forward to the experiences offered by the check-in."

Specialized tracking tools and integrated analytics give publishers and marketers the ability to measure a variety of metrics and most importantly lets publishers know who is coming to their site.

TISM will launch shortly on several major brand sites in the coming weeks.

AdGent Digital (www.adgentdigital.com) is the only global media and technology company to provide both audience delivery systems and proprietary social media platforms for premium publishers and advertisers. Its social media platforms include consumer loyalty widget, TISM and Tweetology, a customizable white label, ad supported Twitter feed. While growing its social media technology business, AdGent Digital also aggregates customized audiences from premium publishers around the world for US based marketers and agencies. AdGent also recently announced its entry into the video space with AVAN -- America's Video Ad network.

AdGent Digital has offices in Palo Alto, New York, Chicago, Los Angeles, London and Manila. The company advisors include Rob Norman, CEO of Group M North America; Eric Ludwig, Senior Vice President of Finance and CFO of Glu, a leading global publisher of mobile games and Greg Stuart, CEO Mobile Marketers Association and former IAB CEO and advisor to CEOs of numerous venture-backed Digital Media businesses.

Contact Information