AdherenceRx and Healthwise Help Patients Overcome Health Challenges

Behavior Change Programs Achieve Better Health Outcomes for Consumers


WASHINGTON, DC and BOISE, ID--(Marketwire - September 9, 2009) - AdherenceRx and Healthwise announced today a collaboration designed to help improve patient outcomes. By combining one-on-one behavioral health coaching from AdherenceRx with high-quality decision support information and tools from Healthwise, patients can now get the help, support, and positive reinforcement they need to significantly improve their health and better manage chronic disease.

"Healthwise and AdherenceRx blend their unique behavior change approaches to help improve patient outcomes with expert health coaches and customized health tools and information," said Chris Cresswell, CEO of AdherenceRx. "The AdherenceRx personalized coaching program combined with Healthwise information and tools will not only help patients adhere to their prescribed medicines, but also can contribute to a patient's long-term overall health."

TheAdherenceRx customized coaching program addresses the challenges patients face when they are trying to adhere to prescribed therapies, manage their health, and adopt healthy lifestyles. A dedicated personal coach for each patient, open access to the coach, state-of-the-art communications technology, and the latest teachings of behavioral science combine to provide patients with unparalleled support and the guidance they need to be successful.

As part of the program, coaches can now refer patients to Healthwise resources, including the Healthwise® Knowledgebase and Healthwise® Ix® Conversations. The online Knowledgebase covers more than 8,000 decision-focused health and wellness topics. In addition, patients can link to Ix Conversations where they can interact with a "virtual" health coach who uses behavior change principles to reinforce the messages that AdherenceRx coaches provide. Now health plans and disease management firms will have the opportunity to take advantage of the AdherenceRx and Healthwise combined offering.

"Providing Healthwise information and tools through the AdherenceRx technology and programs will provide patients with the prescribed information they need to make successful health changes," said Donald W. Kemper, Healthwise chairman and CEO. "Well-informed patients receive higher quality care and better health outcomes -- and generally at a lower overall cost."

About AdherenceRx

AdherenceRx works with health plans and pharmaceutical manufacturers to support patients with evidence-based health coaching specifically tailored to improving medication adherence and patient lifestyles. Founded in the science of positive psychology and behavior modification, AdherenceRx customizes health coaching solutions to the needs of targeted patient populations by blending behavioral and clinical interventions with "Live" and "Virtual" health coaching, which can be delivered through the convenience of a patient's mobile phone. By changing a patient's beliefs, motivations, and behavior, AdherenceRx differentiates itself in the marketplace by delivering sustainable and improved medication adherence and patient outcomes.

About Healthwise

Healthwise is a nonprofit organization with a mission to help people make better health decisions. Nearly 120 million times a year, people turn to Healthwise information to learn how to do more for themselves, ask for the care they need, and say "no" to the care they don't need. Healthwise partners with health plans, hospitals, disease management companies, and health Web sites to provide up-to-date, evidence-based information to the people they serve. To learn more about how Healthwise Decision Points, 147 interactive decision aids, help people make better health decisions, visit www.healthwise.org or call 1.800.706.9646.

© 2009, Healthwise, Incorporated.

Healthwise, Healthwise for every health decision, and the Healthwise logo are trademarks of Healthwise.

1.800.706.9646

www.healthwise.org

Contact Information: Healthwise Contact: Brenda Foster Phone: 208.331.6963 E-mail: AdherenceRx Contact: Chris Cresswell Phone: 301.785.1488 E-mail: