MARKHAM, ON--(Marketwired - November 03, 2016) - CertainTeed Insulation Canada Inc. has launched its second annual Get into the Doghouse campaign with HGTV's celebrity contractors Kate Campbell and Damon Bennett!
Last year's Get into the Doghouse campaign was awarded a Summit International Award for creative excellence, and this year, the contractors (and their dogs) are back at it to outdo each other and build the ultimate custom insulated doghouse using environmentally friendly insulation from CertainTeed.
London-based advertising agency adHOME Creative has helped launch this campaign by capturing all the action on film and leveraging the star power of Campbell and Bennett's social media following to drive traffic to sustainableinsulation.ca/get-into-the-doghouse-contest. Once there, Canadian dog lovers vote on their favourite doghouse and are automatically entered to win it.
"This year, we really wanted to play up the competitive spirit in Kate and Damon and get their personalities to shine through," explained Mary-Ellen, Partner at adHOME Creative. "We had a blast at the video shoot getting them to throw some playful punches in boxing gloves!"
The emphasis on friendly competition must have been a hit, as this year's contest has opened and the votes are pouring in. So far, it looks like Campbell will defend her title! If her quaint and country-style doghouse gets the most votes, CertainTeed Insulation Canada Inc. will donate $1,000 to her favourite charity, The Canadian Foundation for Animal Assisted Support Services. If, however, Bennett's whimsical, Dr. Seuss inspired doghouse manages to take the lead in the last stretch, CertainTeed Insulation Canada will donate $1,000 to the Toronto Humane Society, his favourite non-profit. Either way, it's a win for some lucky puppies!
To learn more about the strategy behind this quirky contest, check out https://adhomecreative.com/weve-dog-gone-done-it/ and don't forget to vote before November 30th to win a sweet crib for the special dog in your life at sustainableinsulation.ca/get-into-the-doghouse-contest.
About adHOME (adHOMEcreative.com)
adHOME has grown steadily since 1999 to become one of the most successful ad agencies in Southwestern Ontario with 25 full-time employees and an impressive roster of regional and national clients. Its work encompasses all facets of traditional media, web and mobile development as well as digital services and social media.
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