SOURCE: Adia Nutrition, Inc.

March 27, 2013 08:30 ET

Adia Nutrition (ADIA.PK) Announces Integrated Marketing Campaign

NEWPORT BEACH, CA--(Marketwire - Mar 27, 2013) - ADIA Nutrition, Inc. (PINKSHEETS: ADIA) announces integrated marketing campaign in support of our recent retail initiatives. 

In addition to the launch of our new radio marketing campaign on Clear Channel's KOST 103.5 in Southern California, ADIA is developing a newly revamped website.

"With the initial success we've had with our radio marketing campaign on KOST 103.5 FM in support of our Adia retail presence at 196 Albertsons Grocery Stores in California. We noticed a huge spike in traffic to our website, and therefore we decided it was time to revamp our website to provide consumers more information about Adia and its unique benefits to them and their families. We felt this was critical to helping support our retail partners," says April Nugent, co-founder, Adia Nutrition.

"Based on our recent radio campaign and our presence at retailers like Whole Foods and Albertsons, we are being approached by other large retailers about them carrying Adia Nutrition and offering their customers the health benefits of Adia Nutrition's 'On- the-Go' Flavored Probiotics," said Wen Peng, CEO of Adia Nutrition. "Integrated marketing campaigns are essential in creating awareness and our sell through at retail. Stay tuned for news on new retail partners."

"Now available in Albertsons in Southern California, our family-friendly line of probiotic drink sticks and individually wrapped probiotic chews are low calorie, low sugar and gluten-free," says April Nugent, co-founder of Adia Nutrition. "Adia is packed full of billions of LIVE probiotics that require NO refrigeration. We're a welcomed alternative to more traditional pill form probiotics or high calorie yogurt brands. We're a probiotic that fits into your lifestyle -- easy to take and tastes great. Simply pop one of our five powdered flavor sticks in your water bottle, shake, and go! Each drink delivers 10 billion LIVE probiotics and vitamins straight to your digestive tract. Plus, our individually wrapped Adia Nutrition Probiotic Chews are not only a big hit with kids, but appreciated by moms! Each chew offers the equivalent of 1 serving of yogurt worth of digestive benefits, and is a tasty treat or pre and post workout energizer."

About KOST: KOST 103.5FM is one of the top radio stations in Los Angeles, and it is one of the top revenue billing radio stations in the United States.

About Adia Nutrition, Inc.
Adia Nutrition is a publicly traded company (PINKSHEETS: ADIA) specializing in great tasting and shelf stable probiotics. Probiotics are live beneficial microorganisms that are found in the digestive tract. Adia offers five flavors of probiotic drink mixes and two flavors of probiotic chews. The drink powders come in a convenient and easy-to-use stick pack that is mixed with water. Flavors include Lemon Lime, Berry, Raspberry Lemonade, Orange Mango, and Unsweetened Green Tea. They offer significantly more probiotics and significantly less sugar and calories than the more traditional yogurts and dairy-based drinks. Adia sells their product across the country and can be found in health clubs, independent pharmacies and health food stores. According to a market research report titled 'Probiotics Market,' published by Markets and Markets (www.marketsandmarkets.com), the global probiotics market is expected to be worth US $32.6 billion by 2014. Moreover, the global market is expected to record a CAGR of 12.6%. For more information, visit our website at www.adianutrition.com.

Forward-Looking Statements  This press release may contain forward-looking statements. The words "believe," "expect," "should," "intend," "estimate," and "projects," variations of such words and similar expressions identify forward-looking statements, but their absence does not mean that a statement is not a forward-looking statement. These forward-looking statements are based upon the Company's current expectations and are subject to a number of risks, uncertainties and assumptions. The Company undertakes no obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise. Among the important factors that could cause actual results to differ significantly from those expressed or implied by such forward-looking statements are risks that are detailed in the Company's filings, which are on file with the U.S. Securities and Exchange Commission (SEC).

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