SOURCE: TaylorMade-adidas Golf Company

February 18, 2014 09:00 ET

"adidas Golf Innovations" Video Series Showcases the Science Behind New Product Technologies

Six-Time Emmy Winner John Brenkus Joins Jason Day and Dustin Johnson Inside the Lab to Test adidas Golf's Latest Performance Technologies

CARLSBAD, CA--(Marketwired - Feb 18, 2014) - adidas Golf, an industry leader in innovation, technology and performance footwear and apparel, announced the release of the first of six videos highlighting the company's constant pursuit of innovation to create the highest performing apparel and footwear for the best players in the world.

To visually demonstrate the proof points and key technologies within the 2014 apparel and footwear collection, adidas Golf Tour staff professionals Jason Day and Dustin Johnson were subjected to a series of rigorous tests and interactive experiments to simulate the extreme environments both professional and amateur players experience on the course throughout the year.

John Brenkus, six-time Emmy Award winner, creator of "Sport Science" and New York Times best-selling author of "The Perfection Point", hosts the series that brings the science behind each innovation to life. Tested both with and without the new apparel and footwear for consistency and accuracy, both athletes' performances were closely measured and compared by highly advanced data capturing tools and were presented graphically through a series of unique and engaging videos -- one for each of the six key technologies to be unveiled by adidas Golf throughout 2014.

Beginning today, click here to view the first of six videos on adidas Golf's YouTube page. For product information and future release dates for the rest of the series, visit adidasgolf.com and follow @adidasGolf on Twitter.

About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around the core brands: adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group has more than 46,000 employees and generated sales of over EUR 14.9 billion in 2012.

About TaylorMade-adidas Golf
Headquartered in Carlsbad, California, TaylorMade-adidas Golf Company sells golf clubs, balls, clothing and accessories under the TaylorMade, adidas Golf, Adams and Ashworth brands. TaylorMade-adidas Golf Company posted 2012 sales of over EUR 1.3 billion.

Contact Information

  • For more information, contact:
    adidas Golf Global Communications

    Heather Spears
    Tel: (760) 476.8073
    Email Contact

    Jory Mendes
    Tel: (760) 476.8041
    Email Contact