SOURCE: TaylorMade-adidas Golf Company
CARLSBAD, CA--(Marketwired - Jan 6, 2014) - adidas Golf, an industry leader in innovation, technology and performance footwear, has announced the release of the next generation of adizero golf footwear, highlighted by the radically new adizero one.
To sustain the astounding success realized by adizero Tour in 2013, adidas Golf designers were challenged with taking the next step in the evolution of the franchise; to develop a lighter shoe that pushed innovation to the next level while delivering maximum performance and tour-level traction. The result is adizero one, a visually appealing design that tips the scales at less than 10 ounces, 10% lighter than the adizero Tour. With adizero one, adidas Golf has taken adizero footwear to a new level of light, delivering more stability than ever before in the lightest cleated performance golf shoe the company has ever created.
"When I first saw the adizero one, I couldn't wait to get them on my feet," said Jason Day, adidas Golf tour staff professional since 2006. "With the low profile design, I can really feel the ground beneath my feet and the power generated from my swing is definitely noticeable. I'm excited to wear these on tour."
While traditional golf shoe construction requires the stitching of multiple layers, adidas golf designers pushed the limits of engineering to create a new, ultra-light one-piece fused upper that bonds together five layers to deliver a consistent glove-like fit on the foot.
To further reduce weight while increasing stability, a lighter and thinner seven-cleat performance outsole (formerly 10 in the adizero Tour) was developed which measures 20% wider than adizero Tour. For superior on-course performance, designers combined valuable tour player feedback with biomechanical analysis to strategically locate the seven cleats, highlighted by a revolutionary and proprietary center cleat utilizing CenTraXion™ technology to provide ultimate grip while maintaining superlative stability throughout the swing.
"We're constantly looking to test the boundaries of engineering to design and develop equipment that helps golfers perform at their peak," said Masun Denison, Director, Global Product Marketing, Footwear at adidas Golf. "adizero one is a perfect example of our relentless pursuit of innovation to consistently create the best-performing footwear in golf."
Available January 23, adizero one will be available in four colorways at launch and three additional colorways on May 1 at an MSRP of $180 USD.
For women, adidas Golf has designed the adizero Tour II, utilizing many of the same design and fabrication elements as the adizero one in a streamlined, six-spike configuration with thintech low-profile technology to improve traction and stability. Available January 23, the women's adizero Tour II is available in three colorways at an MSRP of $120 USD.
Also available for both men and women on January 23 is adizero sport II, made with ultra-lightweight performance mesh upper now featuring proprietary climaproof protection and a two-year waterproof warranty. The shoe also features a new SPRINTFRAME™ outsole with spikeless puremotion technology for enhanced flexibility and comfort with swing plane traction for increased grip and stability. adizero sport II is available in five colorways for men at an MSRP of $130 USD and six colorways for women at an MSRP of $110 USD.
For more information or to view the entire adizero footwear collection, visit adidasgolf.com.
About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around the core brands: adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group has more than 46,000 employees and generated sales of over EUR 14.9 billion in 2012.
About TaylorMade-adidas Golf
Headquartered in Carlsbad, California, TaylorMade-adidas Golf Company sells golf clubs, balls, clothing and accessories under the TaylorMade, adidas Golf, Adams and Ashworth brands. TaylorMade-adidas Golf Company posted 2012 sales of over EUR 1.3 billion.