adidas

adidas

January 30, 2012 08:00 ET

adidas Launches New Barefoot Training Shoe With a Timely Assist From Mike Cammalleri

TORONTO, ONTARIO--(Marketwire - Jan. 30, 2012) -

Attention: Sports Editors and Producers

Editors Note: There are two photos associated with this press release.

adidas today unveiled the new adipure Trainer, the first barefoot training shoe designed specifically for the gym.

"A lot of engineering went into making your foot a high performance machine," said Mark Verstegen, founder of Athletes' Performance. Verstegen works with high-performance athletes and was a consultant to adidas in the design of the shoe. "To achieve your full potential during a workout, you should focus on how your foot interacts with the ground in the same way you think about how your hands interact with a stick, ball or a bat. Using your foot's natural power and movement will help you strengthen muscles you never knew you had in your feet, lower legs and throughout your core."

The adipure Trainer activates and strengthens muscles, builds balance and promotes dexterity. Featuring an independent toe separation design and a quarter-inch minimalistic profile, the adipure Trainer allows your foot to be close to the ground for optimal speed, balance and agility during a workout.

adidas plans to launch its new Strength & Conditioning program featuring the adipure Trainer and a complete line of training footwear and apparel. As part of the program, adidas has signed on Mike Cammalleri to promote the line in an integrated marketing campaign that begins January 30th and runs through the month of February. Cammalleri will be featured in a :30 second TV/digital spot as well as at Sport Chek stores across Canada.

"We're excited to have Mike Cammalleri on our team because of his passion and commitment to training for his sport," said Jeff Cooper, Director, Marketing Communications for adidas Canada. "To compete at the highest level, you have to make each workout count. No matter what your sport may be, the adipure Trainer will help you prepare and ultimately perform better."

"When adidas approached me, naturally I was flattered and I quickly realized how this new shoe could help me when I train," said Cammalleri. "The NHL season is a long one and you're constantly in the gym trying to stay at peak performance or rehabbing the bumps and bruises you get along the way. The adipure Trainer has helped me recover faster because the muscles in my legs and feet are getting a more intense workout. My balance is better and my legs feel stronger."

The adipure Trainer and the complete Strength & Conditioning line are available exclusively at Sport Chek as of Feb. 1 for $100. It comes in two colourways for men, Black/Metallic Silver/Black and Solid Grey/Black/Electricity.

"Strength training and conditioning has become critically important in all sports," said Eric Watt, Vice President of Footwear at Sport Chek, FGL Sports. "We are excited to launch the Strength & Conditioning program with Mike Cammalleri at Sport Chek stores across Canada."

About adidas

adidas develops high performance apparel and footwear to help athletes train, compete, prepare for and recover from their sport. adidas is a global designer and developer of athletic footwear, apparel and accessories with the mission to be the leading sports brand in the world. For more information, visit www.adidas.com.

About FGL Sports

FGL Sports Ltd., formerly The Forzani Group Ltd. is Canada's largest national retailer of sporting goods, offering a comprehensive assortment of brand-name and private-brand products, operating stores from coast to coast, under the following corporate and franchise banners: Sport Chek, Sport Mart, Athletes World, National Sports, Sports Experts, Intersport, Econosports, Atmosphere, Nevada Bob's Golf, Hockey Experts, Fitness Source, and S3. FGL Sports also has websites for several of its corporate and franchise banners which can be accessed through its main website at www.FGLSports.com.

About Athletes' Performance

Founded in 1999 by Mark Verstegen as a refuge for professional and elite athletes, Athletes' Performance provides training, nutrition, and physical therapy programs seamlessly integrated under one roof by teams of specialists. From the first facility built in Tempe, Arizona, Athletes' Performance has grown to operate out of four world-class facilities in Phoenix, Arizona; Carson, California; Gulf Breeze, Florida; and Frisco, Texas; as well as supporting various professional teams domestically and internationally. Athletes' Performance is known as the preferred and premiere place for elite athletes to train, as well as a leader in applied research and innovation to advance human performance. For more information, visit www.athletesperformance.com.

To view the first photo associated with this press release, please visit the following link: http://www.marketwire.com/library/20120127-cammalleri8.jpg.

To view the second photo associated with this press release, please visit the following link: http://www.marketwire.com/library/20120127-adipureTrainer_Black_Lateral8.jpg.

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