SOURCE: Adify

January 29, 2008 10:46 ET

Adify Achieves IAB Certification and Releases Next Generation Global Ad Network Platform

Version 2.5 Empowers Network Builders to Deliver Brand Advertising Across 90 Ad Networks With Over 4,000 Premium Quality Web Sites

NEW YORK, NY--(Marketwire - January 29, 2008) - Adify Corporation, the premier technology and media company focused on vertical online advertising and two-year AlwaysOn OnMedia 100 Honoree, today announced it has completed the IAB Ad Impression Measurement Guidelines Certification, making Adify one of only 12 certified ad serving technologies. More than 90 advertising networks use Adify's Build Your Own Network (BYON) technology and services solution, a testament to Adify's comprehensive network-centric technology and expertise.

Adify version 2.5 is the only comprehensive certified solution for premium vertical ad networks and powers a vast majority of premium ad networks. Its comprehensive feature set empowers advertisers, enterprises, entrepreneurs and publishers to manage highly targeted vertical advertising campaigns using one streamlined solution that simplifies the complexities of operating, optimizing and maximizing visibility into vertical ad networks. The IAB Ad Impression Measurement Guidelines Certification not only demonstrates Adify's commitment to adhering to IAB's strict global standards for counting online ad impressions, but reveals the company's commitment to and confidence in its technology.

"The online advertising industry has come a long way since my cofounders started Flycast in 1996. Adify enables our networks to delivers results for advertisers with our technology and reliable processes delivering premium placements on quality sites with precise targeting and broad frequency controls within and across topically relevant networks," said Russ Fradin, CEO at Adify. "Adify's IAB Ad Impression Measurement certification is further proof of our dedication to providing superior ad network management capabilities that maximize the value of branded online ad campaigns for our network builders, publishers and advertisers."

Key features of Version 2.5 are:

-- The first campaign trafficking system for premium advertising networks
   featuring:
      -- Network Trafficking intuitive I/O (insertion order) interface that
         maximizes speed to go-live and minimizes interpretation errors and
         discrepancies.  With Adify, traffickers easily transpose the
         advertiser's insertion order into ad serving and targeting
         directions delivered reliably across networks.
      -- Campaign Dashboard that shows performance by ad size, content,
         targeting parameter and more for real time optimization and
         reporting.
-- Robust and Customizable Geo Reports provide visibility into inventory
   and delivery by country, state, city, DMA and even zip code.
-- Network Optimization technologies including:
      -- Ad Weighting where advertisers and agencies can weight delivery of
         creative within the same campaign
      -- Budget Sharing across sites and networks on Adify
      -- One click network and site selection for extreme advertiser
         control
      -- Total Campaign Optimizer to rapidly identify best performing
         publishers and improve campaign results

"We are impressed by the simplicity and innovation Adify has brought to ad network operations and we're leveraging Adify to increase advertising revenue for our publishing partners," said Mark Elderkin CEO of the Gay Ad Network. "Adify enables us to rely on one streamlined solution to drive more value to the advertisers that want to reach the gay and lesbian market."

About Adify

Adify is changing the rules of Web advertising by creating brand networks anchored by leading media companies and entrepreneurs where brand advertisers unlock value from hard to reach audiences. Adify's Build Your Own Network (BYON) technology capitalizes on the increasing fragmentation of the Internet, offering marketers the reach of a branded advertising network with the quality of a premier property buy. Through a unique mix of technology, expertise and key business services, Adify customers can rapidly define, assemble, merchandize and manage highly targeted ad networks with little or no upfront cost. Entrepreneurs and global media partners such as adChakra, Comcast Corp., The Guardian, HotChalk, Houseblogs, Martha Stewart, NBC Universal, Reuters, Time Warner, The Washington Post Co. and Yardbarker use Adify's solutions to extend their brands, increase their reach and grow their revenue. Adify was founded by the team that created Flycast Communications -- the first successful direct-response online advertising solution -- and is backed by blue-chip venture firms Venrock Associates and U.S. Venture Partners, as well as GE Commercial Finance, NBC Universal, Inc., and Time Warner Investments.

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