SOURCE: Adify

Adify

June 10, 2009 09:08 ET

Adify Media Ranked a Top US Ad Network According to comScore Online Buying Power Index

Audience Buying Power, Combined With Global Reach of 90 Million, Proves Adify Media to Be the Most Valuable Ad Network

SAN BRUNO, CA--(Marketwire - June 10, 2009) - Adify, the premier vertical ad network management and media services company, today announced that its media division, Adify Media, the largest transparent, brand-safe global ad network, is one of the top ad networks in terms of audience buying power. According to comScore's Buying Power Index (BPI), the site visitors reached by Adify Media, on average, spend more money online than audiences available on any other large network. This analysis is across Ad Networks at the Ad Network property (corporate) level and not specific channels.

comScore's BPI is a measure of the value of the audience online as it relates to their online buying power and compared to the overall online population. A BPI value over 100 means that a site's visitors spend more online than the average Internet user during the reported time period.

"BPI is the only measure that clearly shows the relative value of a site's visitors based on their buying behavior across the Internet," said Russ Fradin, president and co-founder of Adify. "When you combine our high BPI ranking with our reach, breadth of advertising products, and quality, it's clear that advertisers can engage with the most valuable audience online through Adify Media."

According to the comScore data, Adify Media has a BPI of 149 and an audience of approximately 73 million people in the U.S. Among ad networks, only Federated Media registered a higher BPI (152), but had an audience reach of just 14 million.

The following chart shows comScore data from the top five ad networks with at least 2 million unique visitors, ranked by highest BPI.

Ad Networks - Total        Total US   % Reach   BPI
US April 2009              UV
-------------------        --------   -------   ---
Federated Media Network      14,190       7.4   152
Adify                        73,467      38.1   149
Vibrant Media                80,779      41.9   148
Pulse 360                    82,574      42.8   146
Kontera                      72,870      37.8   145

Adify Media's BPI complements additional comScore data showing that Adify Media audiences are often more engaged, affluent and educated than general audiences:

--  80 percent are college educated
--  45 percent have a U.S. household income of $75k
--  28 percent have a U.S. household income of $100k+
    

About Adify

Adify Corporation is a vertical ad network management and media services company that is an independent, wholly owned subsidiary of Cox TMI Inc., part of Atlanta-based Cox Enterprises.

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