SOURCE: Adify

May 16, 2008 09:00 ET

Adify Partners With Cyberhomes™ and Fidelity National Real Estate Solutions on Industry's First Real Estate Vertical Advertising Network

Vertical Ad Network Powered by Adify Leverages Explosion in Real Estate Online Ad Spend to Reach Targeted Real Estate Focused Audiences

SAN BRUNO, CA--(Marketwire - May 16, 2008) - Adify, the leading solution for premium, vertical ad networks, today announced a partnership with the Cyberhomes Media Group, part of Fidelity National Real Estate Solutions (FNRES), who on May 13th announced the launch of the Cyberhomes Vertical Advertising network, the first real estate vertical advertising network. The Cyberhomes Vertical Advertising network will leverage the popularity of CMG's flagship website, Cyberhomes.com and thousands of broker and REALTOR® hosted web sites to provide member real estate-related publishers additional revenue-generating capabilities through access to high quality, relevant advertisers. Through Adify's geo targeting capabilities, the CMG vertical advertising network will offer advertisers cost effective and efficient exposure with an extremely targeted and loyal audience of consumers and professionals seeking real estate-related information.

Real estate advertising has exploded in recent years with the overall annual spend at $4 billion. The Cyberhomes Media Group is designed to help advertisers and publishers reap the benefits of this potentially lucrative opportunity by enabling advertisers to reach a vast, extremely targeted real estate audience via aggregated, high quality real estate online properties.

Adify's Vertical Network Management technology supplies publishers with the backend infrastructure to create, manage, and commercialize vertical advertising solutions. With its geo targeting capabilities, the Adify platform is ideal for those looking to reach real estate audiences in specific geographic regions. Geo targeted media buys can help improve ROI by only showing ads to a responsive and relevant audience based on location. The new real estate ad network will provide publishers with the deep national, regional and local relationships of CMG's advertising sales force, while reaping the benefits of unparalleled customer service & turnkey ad operations solution. Advertisers on the network will have unmatched reach and access to their target demographic through all types of advertising including contextual, rich media and video.

"In an uncertain real estate climate where buyers and sellers in many regions are reluctant to jump into the market, it is even more important that online real estate advertisers are empowered with the advertising technology and management tools they need to reach their target demographic," said Russ Fradin, CEO of Adify. "The Cyberhomes Vertical Advertising network leverages Adify's advanced geo targeting capabilities and aggregates the highest quality real estate web properties to enable advertisers to cost effectively and easily reach the correct audiences with their messages. Publishers joining the network have access to top notch brands relevant to their sites' content while maintaining the level of control and transparency they desire over the editorial process."

With approximately 1 million unique visitors per month who spend an average of 25-30 minutes per session (Source: internal logs), Cyberhomes.com is quickly becoming a leading real estate portal. Cyberhomes also powers AOL Real Estate -- one of the largest and most engaged audiences of real estate users online, averaging 3.5 million unique users per month (Source: Nielsen NetRatings, Sep. 2007).

Between Fidelity National Financial (FNF) and Fidelity Information Services (FIS), the Fidelity family of companies handles over 30% of every property transaction each year. The Fidelity family has unmatched access to the real estate industry including:

--  Over 3,000 broker and agent website customers using over 60,000 local
    real estate websites
--  Over 8,000 lenders and mortgage banking customers
--  Over 2,000 title insurance representatives (Fidelity National
    Financial)
    

About Fidelity National Financial

Fidelity National Financial, Inc. (NYSE: FNF) is a leading provider of title insurance, specialty insurance and claims management services. FNF is one of the nation's largest title insurance companies through its title insurance underwriters -- Fidelity National Title, Chicago Title, Ticor Title, Security Union Title and Alamo Title -- that issue approximately 29 percent of all title insurance policies in the United States. FNF also provides flood insurance, personal lines insurance and home warranty insurance through it specialty insurance business. FNF also is a leading provider of outsourced claims management services to large corporate and public sector entities through its minority-owned subsidiary, Sedgwick CMS. More information about FNF can be found at www.fnf.com.

This press release contains forward-looking statements that involve a number of risks and uncertainties. Statements that are not historical facts, including statements about our beliefs and expectations, are forward-looking statements. Forward-looking statements are based on management's beliefs, as well as assumptions made by, and information currently available to, management. Because such statements are based on expectations as to future economic performance and are not statements of fact, actual results may differ materially from those projected. We undertake no obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise. The risks and uncertainties which forward-looking statements are subject to include, but are not limited to: changes in general economic, business and political conditions, including changes in the financial markets; adverse changes in the level of real estate activity, which may be caused by, among other things, high or increasing interest rates, a limited supply of mortgage funding or a weak U.S. economy; our potential inability to find suitable acquisition candidates, acquisitions in lines of business that will not necessarily be limited to our traditional areas of focus, or difficulties in integrating acquisitions; our dependence on operating subsidiaries as a source of cash flow; significant competition that our operating subsidiaries face; compliance with extensive government regulation of our operating subsidiaries; and other risks detailed in the "Statement Regarding Forward-Looking Information," "Risk Factors" and other sections of the Company's Form 10-K and other filings with the Securities and Exchange Commission.

About Adify

Adify Corporation is changing the rules of Web advertising by creating brand networks anchored by leading media companies and entrepreneurs where brand advertisers unlock value from hard to reach audiences. Adify's Build Your Own Network (BYON) platform capitalizes on the increasing fragmentation of the Internet, offering marketers the reach of a branded advertising network with the quality of a premier property buy. Through a unique mix of technology, expertise and key business services, Adify customers can rapidly define, assemble, merchandize and manage highly targeted ad networks with little or no upfront cost. Entrepreneurs and global media partners such as ABC Disney SOAPNet, adChakra, Comcast Corp., Forbes, The Guardian, HotChalk, Houseblogs, Martha Stewart, NBC Universal, Reuters, Time Warner and Yardbarker use Adify's solutions to extend their brands, increase their reach and grow their revenue. Founded by the team that created Flycast Communications -- the first successful direct-response online advertising solution -- Adify is now an independent, wholly owned subsidiary of Cox Enterprises, one of the nation's leading media companies.

Contact Information

  • Press Contacts:

    For FNF:
    Darcy Patch
    Senior Vice President of Marketing, Real Estate and Mortgage Information
    Services
    949-477-1173
    darcy.patch@fnis.com

    For Adify:
    Carole Hutchinson
    The Horn Group
    617-431-1024