Adify-Powered Vertical Ad Networks Reach Millions of Green-Focused Consumers
"Build Your Own Network" Platform Aggregates Thousands of High Quality Green Web Properties into Adify Green
| Source: Adify
SAN BRUNO, CA--(Marketwire - August 28, 2007) - Adify Corporation, the leading provider of
technology and services to build expert vertical ad networks, today announced the
Adify Green channel. Adify Green reaches more than 4 million unique
visitors each month over four green ad networks powered by Adify, including
the Washington Post's environmental blogroll,
Green Ad Planet, Matter Network and SustainLane Green Ad
Network with several more in development. Each network includes high
quality green content specific sites ranging from eco-travel and organic
living to sustainability investing. A number of brand advertisers are
utilizing Adify and its green networks, including Honda, which is seeking
to market its commitment to environmental values and fuel-efficient and
eco-friendly vehicles.
Each Adify green vertical ad network
aggregates hundreds of high quality environmentally-focused Web sites,
enabling brand marketers to more easily reach a large, segmented audience
of the elusive, yet desirable, green community. By joining these networks,
publishers can associate themselves with well-known brands and other
quality green content, grow their readership and create new revenue
streams.
Adify enables both major media companies and expert entrepreneurs to create
and manage vertical ad networks, while Adify handles all of the key backend
services. Matter Network, an online publishing property covering business
and news in clean technology and sustainability, was created by a team of
seasoned technology and environmental publishing professionals. Washington
Post sponsored blogroll initiative brings together top quality
environmental blogs to reach a very targeted community of green-focused
consumers. SustainLane Green Ad Network and Green Ad Planet offer expansive
reach into the growing Lifestyles of Health and Sustainability (LOHAS)
market, which is estimated at $208 billion.
"The challenge for us, when developing our green marketing campaign, was
executing media buys on high quality sites while still achieving a broad
reach," said Alex Golimbu, managing director and founder of Morpheus Media.
"Because Adify has aggregated the best of the green audience into
easy-to-buy expert vertical ad networks, we're able to streamline our
campaign into a single ad buy and still ensure that we reach green
consumers on sites we trust."
"The green market is growing rapidly, but advertisers are still frustrated
about how to reach the green audience in an efficient way," said Adify CEO
Russ Fradin. "We enable environmental and editorial experts to bring
together the best green content on the Web, so marketers can easily and
efficiently achieve the reach of a network with the control and visibility
of a direct buy, while ensuring their brands are safely associated with
high quality content."
Adify delivers advertising in any format from rich media to images to text
while giving advertisers unprecedented visibility into and control over the
sites that will run their ads. Adify handles all of the campaign
management, performance tracking, reporting, billing, payment and technical
support functions needed for successful networks and advertising campaigns.
To join an Adify network or advertise with Adify, visit their Web site.
About Adify
Adify Corporation makes it easy for entrepreneurs and media companies to
build expert vertical advertising
networks and bring targeted advertising to the unique niche audience.
Adify offers marketers the reach of a branded advertising network with the
control of one-stop, direct buying. Adify delivers a unique mix of
technology, expertise and key business services that expedite time to
market for new, brand-driven, expert vertical advertising networks.
Partners such as Comcast Corp., The Guardian, HotChalk, Houseblogs, NBC
Universal, Time Warner, The Washington Post Co. and Yardbarker are using
Adify's solutions to extend their brands, increase their reach and grow
their revenue. Adify was founded by the team that created Flycast
Communications and is backed by blue-chip venture firms Venrock Associates
and U.S. Venture Partners, as well as GE Commercial Finance, NBC Universal,
Inc., and Time Warner Investments.