SOURCE: Adify

August 28, 2007 08:00 ET

Adify-Powered Vertical Ad Networks Reach Millions of Green-Focused Consumers

"Build Your Own Network" Platform Aggregates Thousands of High Quality Green Web Properties into Adify Green

SAN BRUNO, CA--(Marketwire - August 28, 2007) - Adify Corporation, the leading provider of technology and services to build expert vertical ad networks, today announced the Adify Green channel. Adify Green reaches more than 4 million unique visitors each month over four green ad networks powered by Adify, including the Washington Post's environmental blogroll, Green Ad Planet, Matter Network and SustainLane Green Ad Network with several more in development. Each network includes high quality green content specific sites ranging from eco-travel and organic living to sustainability investing. A number of brand advertisers are utilizing Adify and its green networks, including Honda, which is seeking to market its commitment to environmental values and fuel-efficient and eco-friendly vehicles.

Each Adify green vertical ad network aggregates hundreds of high quality environmentally-focused Web sites, enabling brand marketers to more easily reach a large, segmented audience of the elusive, yet desirable, green community. By joining these networks, publishers can associate themselves with well-known brands and other quality green content, grow their readership and create new revenue streams.

Adify enables both major media companies and expert entrepreneurs to create and manage vertical ad networks, while Adify handles all of the key backend services. Matter Network, an online publishing property covering business and news in clean technology and sustainability, was created by a team of seasoned technology and environmental publishing professionals. Washington Post sponsored blogroll initiative brings together top quality environmental blogs to reach a very targeted community of green-focused consumers. SustainLane Green Ad Network and Green Ad Planet offer expansive reach into the growing Lifestyles of Health and Sustainability (LOHAS) market, which is estimated at $208 billion.

"The challenge for us, when developing our green marketing campaign, was executing media buys on high quality sites while still achieving a broad reach," said Alex Golimbu, managing director and founder of Morpheus Media. "Because Adify has aggregated the best of the green audience into easy-to-buy expert vertical ad networks, we're able to streamline our campaign into a single ad buy and still ensure that we reach green consumers on sites we trust."

"The green market is growing rapidly, but advertisers are still frustrated about how to reach the green audience in an efficient way," said Adify CEO Russ Fradin. "We enable environmental and editorial experts to bring together the best green content on the Web, so marketers can easily and efficiently achieve the reach of a network with the control and visibility of a direct buy, while ensuring their brands are safely associated with high quality content."

Adify delivers advertising in any format from rich media to images to text while giving advertisers unprecedented visibility into and control over the sites that will run their ads. Adify handles all of the campaign management, performance tracking, reporting, billing, payment and technical support functions needed for successful networks and advertising campaigns. To join an Adify network or advertise with Adify, visit their Web site.

About Adify

Adify Corporation makes it easy for entrepreneurs and media companies to build expert vertical advertising networks and bring targeted advertising to the unique niche audience. Adify offers marketers the reach of a branded advertising network with the control of one-stop, direct buying. Adify delivers a unique mix of technology, expertise and key business services that expedite time to market for new, brand-driven, expert vertical advertising networks. Partners such as Comcast Corp., The Guardian, HotChalk, Houseblogs, NBC Universal, Time Warner, The Washington Post Co. and Yardbarker are using Adify's solutions to extend their brands, increase their reach and grow their revenue. Adify was founded by the team that created Flycast Communications and is backed by blue-chip venture firms Venrock Associates and U.S. Venture Partners, as well as GE Commercial Finance, NBC Universal, Inc., and Time Warner Investments.