September 18, 2008 12:10 ET

Adify President to Speak at MIXX and OMMA Global Conferences

Online Advertising Expert Russ Fradin Joins Conference Panels; Featured in New Book "Entrepreneur Journeys" by Forbes Columnist Sramana Mitra

SAN BRUNO, CA--(Marketwire - September 18, 2008) - Adify, the premier vertical ad network management company, today announced co-founder and president Russ Fradin will speak on panels at two of the year's largest online marketing and advertising conferences, IAB's MIXX 2.8 ( and MediaPost's OMMA Global 2008 ( Additionally, this fall, Fradin will be featured in Forbes columnist Sramana Mitra's new book, "Entrepreneur Journeys."

Fradin leads three-year-old Adify as it continues to enable over 150 major media conglomerates, small publishers and entrepreneurs to build highly successful vertical ad networks. Its $300 million acquisition in April 2008 by Cox Enterprises is widely recognized as the largest online advertising purchase this year. The outspoken Fradin remains the driving force and visionary of the company.

Fradin can be heard at the following events:

OMMA Global 2008

Friday, September 19, 2008
--  Strategies for Maximizing Performance with Vertical Networks: This
    media workshop will take an in-depth look at some of the strategies
    marketers can use in order to get the maximum return on investment from
    vertical ad networks.
--  Good Science - The Science of Online Marketing is Improving Mankind:
    This main stage panel will explore future of digital marketing
    technology and the benefits to publishers, consumers and marketers.

MIXX 2.8

Monday, September 22, 2008
--  Vertical Ad Networks in Practice: Here attendees will learn how to
    select vertical ad networks that will help them reach their target
    audience and meet their marketing goals.

Tuesday, September 23, 2008
--  Are Advertisers Becoming Media Companies?: This workshop will explore
    the effects that advertiser created content will have on the online
    media landscape.

Following the MIXX awards, Adify is co-hosting the conference's invite-only closing party at the 40/40 Club in New York City.

"As consumers seek more and more niche, quality content, vertical ad networks have emerged as the solution for connecting consumers with compelling advertising," said Joelle Gropper Kaufman, vice president of marketing and media operations for Adify. "Adify continues to innovate with new methods for publishers, networks and advertisers to collaborate and deliver impactful experiences to the online consumer. That is why our company and our president are closely watched by the market."

In addition to his upcoming panel appearances, Fradin will be featured in Forbes columnist and serial entrepreneur Sramana Mitra's new book, "Entrepreneur Journeys." The book is slated for a fall release and features interviews with some of today's most innovative practitioners that provide readers with an inside view of how to navigate an entrepreneurial path.

About Adify

Adify Corporation is the premier vertical ad network management company and an independent, wholly-owned subsidiary of Atlanta-based Cox Enterprises, one of the nation's leading media companies and providers of automotive services

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