SOURCE: Adify

May 19, 2008 09:22 ET

Adify Wins Award for Red Herring Top 100 North America Companies

SAN BRUNO, CA--(Marketwire - May 19, 2008) - Adify, the premier vertical ad network management company, today announced that it has been selected as one of Red Herring's Top 100 Companies in North America. The Red Herring 100 winners were chosen by the editors of Red Herring from more than 800 applications by companies based in the U.S. and Canada. This is a continuation of Adify's momentum in 2008, where the company has received multiple accolades from technology and media industry influencers, culminating in last month's acquisition of the company by Cox Enterprises.

Adify was selected by Red Herring on the basis of technology innovation, quality of management, breadth of partners and customers, and depth of financial backing. The company is the partner of choice for over 100 major media companies, venture-backed businesses and entrepreneurs that use Adify's comprehensive solution to build and operate vertical ad networks to deliver targeted audiences on the unique, quality content that meets their advertisers' goals.

"Being bestowed this honor by Red Herring is a great achievement for a company like us, which entered the market only two years ago. By assembling a strong executive team that can guide our solutions development and serve our clients, we've quickly shown our leadership and expertise in online advertising," said Russ Fradin, president of Adify. "The interest surrounding our vertical advertising network approach has demonstrated that publishing organizations of any size want new ways to monetize their online properties."

"Having received thousands of entrants, it is clear that we are witnessing a new outburst of creativity," says Joel Dreyfuss, Editor-in-Chief of Red Herring. "With venture capital flowing again, it's exciting to see technology innovators and business investors collaborate to create disruptive technologies. The Red Herring 100 North America companies are impressive up-and-comers, and definitely the ones to watch."

Adify provides publishers with the backend technology infrastructure to create, manage and commercialize vertical advertising solutions coupled with the deepest expertise and comprehensive services to operate vertical ad networks. The infrastructure is capable of delivering content sponsorships, video, image and rich media advertising. This enables network builders to focus less on building an advertising infrastructure and more on building a community of quality publishers for their networks with a rich stream of editorial and content of interest to their specific audiences. In addition, Adify provides the key network management services required to execute successful advertising campaigns, including ad management, tracking, reporting, billing, payment and technical support functions.

About Adify

Adify Corporation is changing the rules of Web advertising by creating brand networks anchored by leading media companies and entrepreneurs where brand advertisers unlock value from hard to reach audiences. Adify's Build Your Own Network (BYON) platform capitalizes on the increasing fragmentation of the Internet, offering marketers the reach of a branded advertising network with the quality of a premier property buy. Through a unique mix of technology, expertise and key business services, Adify customers can rapidly define, assemble, merchandize and manage highly targeted ad networks with little or no upfront cost. Entrepreneurs and global media partners such as ABC Disney SOAPNet, adChakra, Comcast Corp., Forbes, The Guardian, HotChalk, Houseblogs, Martha Stewart, NBC Universal, Reuters, Time Warner and Yardbarker use Adify's solutions to extend their brands, increase their reach and grow their revenue. Founded by the team that created Flycast Communications -- the first successful direct-response online advertising solution -- Adify is now an independent, wholly owned subsidiary of Cox Enterprises, one of the nation's leading media companies.

About Red Herring

Red Herring is a global media company which unites the world's best high technology innovators, venture investors and business decision makers in a variety of forums: a leading innovation magazine, an online daily technology news service, technology newsletters, and major events for technology leaders around the globe. Red Herring provides an insider's access to the global innovation economy, featuring unparalleled insights on the emerging technologies driving the economy. More information about Red Herring is available on the Internet at www.redherring.com.

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