SOURCE: adjust

February 06, 2014 17:37 ET

adjust Introduces Cohort Analysis and Re-Attribution to Deliver Market Leading In-App Behavior Tracking

The Only Mobile Analytics Company With ePrivacy Compliance Now Provides App Publishers With the Best Tools for Smart Marketing Spending and the Most Granular Detail on Post-Install Behavior, Re-Engagement and Reattribution

SAN FRANCISCO, CA--(Marketwired - Feb 6, 2014) -  adjust, the world's most sophisticated mobile app tracking and analytics platform, today announced the release of a wide range of new features in its flagship product that includes key new features such as deeplinks with app store fallback, cohort analysis, and re-attribution measurement for re-engagement campaigns. All of these features also feed into adjust's rich business intelligence and analytics engine to empower mobile app publishers to more efficiently convert marketing dollars into real revenues and profits.

Powered by adjust's industry-leading open source "no surprises" SDK, adjust finally provides mobile marketers all the information they require to perform true closed-loop marketing and revenue generation analysis. adjust's new retargeting features include:

  • granular tracking of reattribution of users to re-engagement campaigns
  • support for all networks currently providing re-engagement (including Facebook)
  • deeplinking support for dynamic links to either open the targeted apps or redirect user to an app store install when app is not present on the device

This industry-leading re-attribution capability answers adjust's customer requests to provide tools that help them measure post-install, in-app behavior and attribute user actions to specific marketing drivers with calls to action. "No one cares about app download numbers any more," said Christian Henschel, CEO of adjust. "In 2014 it is far more important for publishers to understand what users do after download, and that is what our new features provide in crystal-clear detail."

The new feature release also includes a sophisticated cohort analysis capability allowing for fully customizable grouping and segmentation and extensive drill-down on cohort actions from network through to creative level. The new cohort features also provide more than 20 different metrics and KPIs to measure and analyze cohort behavior throughout their customer lifetime. "With our new cohort analysis capabilities, publishers will be able to track exactly what works in marketing to, or engaging with, tightly defined groups," said Henschel. "We have already seen this drive significant increases in monetization and improvements in user acquisition efficiency during beta trials with publishers."

These feature upgrades come as adjust expands sales and marketing efforts into China and the U.S. to drive future growth and achieve greater scale. adjust has logged a year of impressive growth with highlights including:

  • Integrating approximately 10 new SDKs daily
  • Over 150 mobile advertising networks integrated
  • Over 3 billion tracked sessions in January 2014

Founded by Christian Henschel, Paul Müller and Manuel Kniep in 2012, adjust brings transparency and accountability to all aspects of the app ecosystem through a blend of cutting-edge technology, data management and the ability to make complex statistical analysis point-and-click simple. adjust's apptrace app tracking and measurement service offers publishers free access to detailed global iOS and Play Store download information based on over 300 million data points collected daily. apptrace has become a trusted tool to help developers and publishers understand trends in the app ecosystem.

About adjust

A mobile app tracking and analytics company based in Berlin and San Francisco, adjust provides app businesses with a comprehensive business intelligence platform. As an official Facebook measurement partner, adjust is integrated with over 150 other networks worldwide. With the broadest network and market coverage, adjust ensures that marketers and publishers know exactly how their app is performing anywhere in the world. adjust is also the only mobile analytics company to meet stringent EU privacy compliance standards. adjust's streamlined dashboards display understandable and actionable metrics. These insights allow publishers to quickly and correctly attribute the most effective marketing practices with the highest ROI to specific campaigns, networks and creative assets. Clients include some of the world's largest brands in Asia, the EU and the Americas, such as Baidu, Deutsche Telekom, Universal Music, Axel Springer and Viacom. adjust delivers app analytics to the world's largest advertising and media agencies including Scout24 Group, M&C SAATCHI and GroupM.

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