SOURCE: AdKeeper

AdKeeper

April 04, 2011 11:00 ET

AdKeeper Receives Unprecedented Support From Online Publishers

Major Online Publishers, Representing Over 30,000 Domains, Join AdKeeper in Enabling Consumers to "Keep" Ads

NEW YORK, NY--(Marketwire - April 4, 2011) - AdKeeper™ (www.adkeeper.com) today announced that online publishers have embraced the service, certifying AdKeeper's technology to run through their networks and sites. In the first weeks since public release on February 14th, AdKeeper's technology has run on more than 30,000 unique domains, an unprecedented response to a new advertising technology.

"Industry response to AdKeeper has been overwhelming," said Scott Kurnit, Founder, Chairman and CEO, AdKeeper. "Advertisers have already begun integrating the KeepButton™ into their creative and including it as part of their existing ad buys. These ads are running seamlessly throughout the online advertiser/publisher ecosystem and are giving consumers a new opportunity for greater engagement with advertisers, while improving their content experience across the Web. For the first time, consumers can Keep an ad for later while continuing their content experience uninterrupted."

Although less than two months old, AdKeeper technology has been certified by such prominent publishers as Yahoo!, MSN, AOL, NBC Universal Properties, and Forbes. According to *comScore, the total universe of publishers that are now running AdKeeper technology enables participation of 100 percent of U.S. Internet users. 

"AdKeeper is a welcome addition to our ecosystem," said Michael Smith, Chief Digital Officer of Forbes Media, one of the first online publishers to certify AdKeeper's technology. "It enriches our functionality and makes our site considerably more user friendly. Consumers no longer have to decide between reading content uninterrupted and opening an ad that may only pass their field of vision once. That makes our site a more positive overall experience for the consumer."

"I'm pleased that AdKeeper is now a true industry initiative that benefits all players, including advertisers, now publishers and first and foremost -- consumers," said Kurnit. "Working across an ecosystem this vast has rarely been done and it's gratifying to receive such important support as we continue to roll out the service."

About AdKeeper
AdKeeper is a free online advertising service that enables Web users to engage with advertising on their own time and terms, while improving their overall content experience on the Internet. Scott Kurnit, one of the nation's most successful media entrepreneurs and the founder of About, Inc., founded AdKeeper in March 2010. AdKeeper is backed by over $40 million in venture funding from Oak Investment Partners, DCM, True Ventures, Spark Capital and First Round Capital. The company is based in New York City. For more information, visit www.AdKeeper.com.

Source: *comScore Media Metrix, January 2011, Audience Duplication report using list of AdKeeper Certified Publishers: http://about.adkeeper.com/publishers/adkeeper-certified-publishers/