SOURCE: Adknowledge

November 03, 2008 13:30 ET

Adknowledge Announces the Acquisition of Adonomics

KANSAS CITY, MO--(Marketwire - November 3, 2008) - Adknowledge, a leading multi-channel advertising network, today announced the acquisition of Adonomics, a provider of Facebook analytics and developer services. This acquisition extends the position of Adknowledge as the largest social advertising network. Adknowledge has previously acquired Cubics.com.

Brett Brewer, President of Adknowledge and a co-founder of Intermix/MySpace, explained that "the acquisition of Adonomics is one part of the continuing strategy of Adknowledge to increase its footprint in the social media space. Our plans are to aggressively grow this channel going forward," he added.

Adonomics serves the apps developer community, investors, and the media. The Adonomics suite of monetization and measurement tools enables developers to track activity on Facebook applications. The service captures installations and user activity. As a benefit to investors, Adonomics publishes The Adonomics 100™, a chart on historical and present apps activity. This tracking enables investors to compare financial valuations across Facebook applications. In addition, Adonomics provides insights into trends in the social apps space.

Adonomics is recognized as the leading source of information and analytics on Facebook applications. "We have always looked to Adonomics as the benchmark for Facebook application ranking. They are considered the only reliable source of data within the field," said Dwayne Lafleur, General Manager of Social Advertising at Adknowledge. "We will continue to provide this data to the community in the same spirit as Adonomics has done in the past. Additionally, Adonomics will be able to provide the publisher community with additional tools and information as we look to merge this data within the Cubics platform."

About Adknowledge

Through Cubics.com, Adknowledge provides a social advertising platform that is used by thousands of applications developers to monetize their user base. Adknowledge has grown to become the largest social advertising network, displaying more than 10 billion ads a month on social applications. Many of the top Facebook applications, such as Owned, partner with Adknowledge on an exclusive basis. Developers interested in the monetization of social applications can visit http://cubics.com/publishers.aspx. Advertisers interested in promoting products or services should visit http://cubics.com/advertisers.aspx.

Contact Information

  • Contact Information:
    Tim Kidder
    VP, Marketing
    310.255.5522