Adknowledge Acquires Super Rewards

KANSAS CITY, MO--(Marketwire - July 22, 2009) - Adknowledge has acquired KITN Media, owner of Super Rewards, the largest virtual currency monetization platform for online games and social network applications. The acquisition combines the Super Rewards platform with the technology expertise, financial strength, and international presence of Adknowledge to create a full suite of social advertising solutions for developers and advertisers.

The Super Rewards platform enables developers of social applications and online games to offer virtual currency to consumers who sign up for advertising offers. Consumers redeem the currency for virtual goods or other services in more than 1,000 social games, including five out of the six largest virtual currency applications on Facebook. Super Rewards has experienced rapid growth month-over-month and recently announced its expansion into iPhone applications and Twitter games.

Adknowledge currently partners with more than 1,200 developers to deliver banner ads on social networks through its sales operations in the U.S., the United Kingdom, and Australia. Adknowledge delivers more than 700 million banner impressions daily to consumers using Facebook, MySpace, and other social networking sites. Combined, Super Rewards and Adknowledge will work with over 80 percent of the top application developers on the leading social networks.

"This is a significant step forward for the social advertising industry," commented Jason Bailey, Super Rewards CEO and co-founder. "The acquisition combines the strengths of both companies to create an unrivaled monetization vehicle for social application developers. We will be a single company offering developers access to a monetization program for virtual currency, offer redemption, and banner representation. The Adknowledge network will bring sophisticated targeting technology, an international presence, and more advertisers to Super Rewards, creating more choices for our consumers and more revenue for our developers. It's a win all the way around for advertisers, developers and consumers."

"We are excited about the Super Rewards team and the unique advertising model they've created for consumers and developers," said Scott Lynn, CEO of Adknowledge. "On any given day, consumers are earning hundreds of thousands of dollars in virtual currency by signing up for advertising offers. Super Rewards is the leader in the space and they clearly offer the best solution for developers. This is our fifth acquisition in the last two years in the social media space, and we're excited about maintaining a leadership position," said Lynn.

Brett Brewer, President of Adknowledge and co-founder of Intermix Media, commented: "In 2003, when Intermix launched MySpace, we projected that traditional banner advertising would drive ad revenue. Applications and virtual currency weren't even on the map. MySpace and other social networks have added hundreds of millions of members who are engaging daily with many of the applications and social games that offer virtual currency. Super Rewards has proven that virtual currency provides significantly more revenue than traditional banners for game developers, and increased engagement for consumers."

The acquisition solidifies Adknowledge's position as the largest independent cost-per-click network focused on high-quality alternatives to search engine advertising. Adknowledge remains the leading choice outside of Google and Yahoo! for advertisers looking to bid on ad space in Email, Social, and Display mediums. Adknowledge has acquired MIVA, Cubics, Lookery, Mediarun, and Adonomics over the past two years.

About Adknowledge

Adknowledge is a performance-based advertising network that utilizes powerful predictive technology to connect advertisers with consumers across multiple channels, including email, search, domain, and social networks. Adknowledge provides a social advertising platform (www.cubics.com) that is used by thousands of applications developers to monetize their user base. Over 50,000 advertisers currently use the Adknowledge ad network to promote their offers. Headquartered in Kansas City, Adknowledge has domestic offices in Los Angeles, San Francisco, Chicago, New York, and Florida, and international offices in the United Kingdom and Australia. For more information, visit www.adknowledge.com.

About Super Rewards

Super Rewards is the largest provider of monetization solutions for online games and social networks. The product enables applications and online games to turn virtual currencies into real dollars by offering users an opportunity to earn extra points or virtual dollars by participating in surveys, trials and online purchases. This turnkey solution delivers highly-targeted offers to millions of local and international social network users across multiple platforms. Super Rewards maximizes revenues for developers while increasing engagement for users through points, credits, and currency. The company has offices in Burlingame, CA, Vancouver, and New York. For more information, visit www.srpoints.com.

Contact Information: Contact: Tim Kidder VP, Marketing Adknowledge 310-255-5522