SOURCE: Adknowledge


December 15, 2009 08:00 ET

Adknowledge Becomes Fifth Largest Online Advertiser Marketplace After Integration of Social Media Monetization Platform

Adknowledge BidSystem 3.0 Integrates Social, In-Game, and Email Channels

KANSAS CITY, MO--(Marketwire - December 15, 2009) - Adknowledge, the largest privately owned online ad network, today announced a new release of its self-service auction marketplace, BidSystem 3.0 (, which gives advertisers the ability to bid for leads on a CPA (cost per action) basis within Facebook and MySpace applications. All other ad inventory within the BidSystem network will continue to be auctioned off on a CPC (cost per click) basis.

Each day, millions of consumers are playing thousands of games on Facebook and MySpace. Many games allow users to purchase virtual currency to obtain access to special features within the games. Instead of requiring users to purchase virtual currency, Adknowledge operates a platform (through its acquisition of Super Rewards) that allows consumers to sign up for free trials in exchange for receiving virtual currency. Each day, Super Rewards generates thousands of free trial leads for hundreds of different advertisers.

Most importantly, the launch of BidSystem 3.0 makes Adknowledge the largest advertiser marketplace behind Google, Yahoo!, MSN, and Facebook. Unlike Google and Yahoo!, it helps advertisers reach consumers in keyword-lite content (where Google Adsense and contextual targeting are not effective), such as in games, emails, and social networks.

Adknowledge BidSystem 3.0 delivers key benefits to advertisers. By integrating the ability to bid on a CPA basis for leads, advertisers significantly extend their reach to highly engaged consumers looking to earn virtual currency, points, or virtual goods in exchange for signingup for offers in thousands of social games. Advertisers can also now easily integrate and manage their global campaigns across web sites, email, and online social channels -- all from a single, intuitive interface. Finally, advertisers benefit from increased transparency and control over their ad inventory to optimize campaigns and target offers more effectively.

"By integrating CPA bidding into for leads generated from free trials or sign-ups in social media, we're providing small and mid-sized advertisers with the ability to reach millions of highly engaged consumers on Facebook and MySpace -- and only pay for results!" said Scott Lynn, CEO of Adknowledge. "By cross-selling our 10,000+ existing customers using, we hope to bring fresh advertisers into the Super Rewards offer wall."

Powered by its industry-leading targeting technology, Adknowledge BidSystem 3.0 provides thousands of advertisers with an easy-to-use interface and robust bidding, reporting, and conversion-tracking features that efficiently manage advertisers' campaigns across its pay-per-click network. The Adknowledge targeting technology predicts future behaviors based on consumers' past responses, optimizing pricing and campaign performance while maintaining privacy. For more information, visit

About Adknowledge

Adknowledge, the 5th largest advertiser marketplace, utilizes powerful predictive technology to connect advertisers with consumers across multiple channels, including Social, Email, and Web Content. Adknowledge has grown to be the largest independent advertiser marketplace focused on high-quality alternatives to traditional search engine advertising. In the past two years, the company has acquired Super Rewards, MIVA, Cubics, Lookery, Mediarun, and Adonomics. Headquartered in Kansas City, Adknowledge has domestic offices in Los Angeles, San Francisco, Chicago, New York, and Florida, and international offices in Canada, the United Kingdom, and Australia. For more information, visit

About Super Rewards

Super Rewards is a leading provider of monetization solutions for online games and social networks. The Super Rewards "offer wall" delivers highly targeted advertising offers to millions of global Web site and social network users. The platform seeks to maximize revenues for developers while allowing users to earn virtual currency in exchange for signing up for free products or trial offers. For more information, visit

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