KANSAS CITY, MO and LONDON, UNITED KINGDOM--(Marketwired - Sep 9, 2014) - Adknowledge, a global digital advertising company, today announced a worldwide partnership with Realeyes, an emotion analytics platform that measures how people feel and react when they watch video content.
Adknowledge now offers advertisers detailed reporting on how audiences respond emotionally to video campaigns it delivers across social, mobile, apps, games and sponsored content.
Founded at Oxford University, Realeyes enables marketers to make better decisions across the three key stages of video advertising to test the creative, plan the media spend and analyze performance.
"The Realeyes partnership means we'll be able to help brands achieve a better ROI from their digital media spend," explains Adknowledge CEO Ben Legg. "We'll be able to help them make better ads, put them in more effective places and more accurately analyze performance to improve future campaigns."
The partnership follows Adknowledge's recent purchases of TriVu Media -- which targets ad placement on YouTube videos -- and video distribution company, Giant Media.
"Measuring emotions is another tool to give marketers more confidence to shift media spend to where consumers are spending more time -- online video," said Realeyes CEO Mihkel Jäätma. "Combining Adknowledge's massive scale and reach, through its recent acquisitions, with Realeyes means we're now part of the best video product offering on the market, one that will provide a huge boost to the video ad industry."
About Realeyes
Realeyes is the world's leading platform for measuring how people feel as they view video content. Audiences share their subconscious responses to content simply by allowing access to their webcam. With this emotional intelligence, we empower brands, agencies and media companies to make content and placement decisions that maximise the impact of their video strategies. www.realeyesit.com
About Adknowledge
Adknowledge is a digital marketing company specializing in social media, video, apps and mobile, content recommendation and email. With locations in North America, South America, Europe and Asia, Adknowledge works with leading brands and agencies to unlock their digital audiences around the world. The company delivers ROI for clients through advanced data analysis and targeting algorithms. Glassdoor named Adknowledge as one of the Top 25 best companies to work for in 2014. For more information, visit www.adknowledge.com
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