SOURCE: Adknowledge


April 27, 2009 16:49 ET

Adknowledge Introduces Traffic Networks

New Traffic Networks Enable Advertisers to Manage Sources of Traffic

KANSAS CITY, MO--(Marketwire - April 27, 2009) - Adknowledge is introducing three new traffic networks that provide advertisers with increased visibility and control over their traffic sources, pricing, and campaigns. The traffic networks -- Premium, Standard, and Social -- were launched by the company at the recent ad:tech online advertising trade show in San Francisco.

The introduction of the traffic networks reinforces the company's core strength in providing online advertising solutions across multiple channels, including email, search, messaging, and social networks. By separating its traffic and grouping them into networks, Adknowledge gives advertisers greater flexibility in determining the source and volume of traffic they receive from each of its channels.

"As we looked for ways to improve our advertiser offerings, we recognized that our advertisers wanted to see and control their sources of traffic," said Eric Sternbach, Vice President of Sales. "We separated our traffic to allow our advertisers to choose the traffic that fits within their marketing objectives. Now advertisers can create ad campaigns; evaluate their performance; and reallocate their marketing budgets across the networks that perform for their campaign goals."

Adknowledge is launching the traffic networks in conjunction with the release of Adknowledge's newly-enhanced BidSystem advertiser campaign management platform. This release marks the completion of several months of planning and technological innovation. The new BidSystem improves advertisers' bid management and reporting capabilities, and features a new campaign management interface, robust reporting, and an exceptionally easy-to-use dashboard. In addition, it enables advertisers to create campaigns, test offers, manage bids and optimize campaigns in each of the traffic networks.

Adknowledge has already begun transitioning advertisers onto its new interface. Advertiser feedback to the new networks and the improved BidSystem interface has been overwhelmingly positive. "The new BidSystem is a great accomplishment. It's very intuitive, and is really helpful with managing my ad campaigns. The new networks make it easier to match advertising campaigns and price-per-click to the most relevant traffic source," said Gina Napolitano of First and 10 Marketing, Inc. "The combination of the new networks and the new BidSystem interface makes it simple and easy for our firm to track performance against our lead generation goals," added Napolitano.

Adknowledge also has additional enhancements planned for BidSystem, which include day-parting and geo-targeting. "We are very pleased with the recent enhancements to our BidSystem interface, and how it is helping us improve our advertiser experience. Our goal has always been to provide high-converting traffic to our advertisers, and BidSystem and our new networks strengthen our ability to accomplish that goal," said Sternbach.

About Adknowledge

Adknowledge is a performance-based advertising network that utilizes powerful predictive technology to connect advertisers with consumers across multiple channels, including email, search, messaging, domain, and social networks. Over 50,000 advertisers use the Adknowledge ad network to promote their offers. Adknowledge maintains an aggressive strategy to expand its position as the leading multi-channel advertising solution. In the last 18 months, Adknowledge has completed five company acquisitions. Last month, the company acquired the Media division of Miva, Inc. Adknowledge also acquired social media companies Cubics and Lookery; social analytics company; and Mediarun, a display ad network based in the United Kingdom and Australia. Headquartered in Kansas City, Adknowledge has domestic offices in Los Angeles, San Francisco, Chicago, New York, Ft. Myers, FL, and international offices in the United Kingdom and Australia. For more information, please visit or call 816.931.1777.

Contact Information

  • Contact:
    Cindy Osbron
    Sr. Communications Manager