SOURCE: Adknowledge

May 15, 2007 17:21 ET

Adknowledge Signs Its 20th Search Engine Into Its Ad Marketplace and Increases Traffic Quality With Its Click Scoring Technology™

KANSAS CITY, MO -- (MARKET WIRE) -- May 15, 2007 -- Adknowledge advertisers now get traffic from twenty search engines in the Adknowledge marketplace, in addition to traffic from banner and email advertising. Adknowledge is among the few networks that join together a collection of search engines under one roof, eliminating the complexity advertisers normally face in managing traffic on so many small search engines. Fraud, click variability, and volatility are eliminated from these sources through Click Scoring Technology, one of the latest breakthroughs released by the company.

Scott Lynn, Chief Executive Officer, notes: "By aggregating 20 search engines for our advertisers, we provide a one-stop shop for companies looking to expand their advertising beyond Google® and Yahoo®. Our targeting technology allows us to provide traffic from quality sources and avoid the volatile, fraudulent areas of many 2nd tier search engines."

Currently, thousands of satisfied advertisers participate in Adknowledge's search channel every day.

Relying on advanced targeting technology, fraud detection algorithms and end user traffic analysis, Click Scoring Technology helps Adknowledge's advertisers precisely pinpoint individual users most likely to convert within a specific category. Clicks that have a low probability of converting for an advertiser are disregarded by the system and the advertiser is not charged. Advertisers using the BidSystem™ (at www.bidsystem.com), Adknowledge's easy to use ad marketplace, are only charged for the highest quality clicks.

About Adknowledge

Adknowledge is a single destination for advertisers looking for quality clicks beyond Google and Yahoo. Adknowledge operates an online marketplace that allows advertisers to bid for traffic in websites, smaller search engines and email. To date, more than 50,000 advertisers have used the Adknowledge ad marketplace. Additionally, publishers can show Adknowledge ads by utilizing AdStation™ on their website, email list, or search engine. For more information on Adknowledge, please visit us at www.Adknowledge.com. For information on how to show Adknowledge ads within your website or email newsletter, visit www.AdStation.com. To receive traffic for your website from the Adknowledge marketplace, please visit www.BidSystem.com.

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