SOURCE: Adknowledge

March 26, 2007 15:59 ET

Adknowledge and STE Corporation Form Partnership for Distribution of AdStation to Customers

KANSAS CITY, MO -- (MARKET WIRE) -- March 26, 2007 -- Adknowledge is pleased to announce an enterprise level partnership with STE Corporation, creators of DBM, an industry leading email delivery and campaign management system. STE has agreed to integrate Adknowledge's AdStation™ within DBM to provide its customers immediate access to targeted email advertisements. By referencing Adknowledge's database of anonymous behavioral information, AdStation™ allows list owners to insert the most relevant ad, per recipient, from a library of 10,000 creatives. This increases revenue for the list owner while providing a more relevant advertising experience for the consumer.

Michael Wayne at STE Corporation said: "This partnership will give us an edge in the marketplace by providing a tremendous service to DBM users. Giving our customers the ability to use AdStation allows them to increase the yield from their email advertising inventory with the flip of a switch. Our clients will gain instant access to ads from over 25,000 companies across 1,200 different Adknowledge categories."

Timothy Madsen, Director of Business Development at Adknowledge, added: "Adknowledge is delighted to have STE integrate AdStation directly into the DBM application. This will allow their customers to maximize yield by delivering relevant, meaningful advertisements to online consumers. With over 200 million behavioral data points within our system, AdStation has the potential to dramatically increase effective CPM for any email marketer."

AdStation allows companies to serve behaviorally targeted ads to their email lists. Ads are served though the AdStation API directly into a company's email server.

AdStation™ provides different styles of ads for different needs:

--  Taglines - Inserts one to two lines of text-based footer
    advertisements into any email communication. These can include: user-to-
    user generated emails, system notifications, newsletters, weather alerts,
    and more.
--  Full Graphical Ads - Send solo marketing emails with AdStation to a
    user base and earn industry leading advertising rates.
--  Application Ads - Using user-supplied account information, AdStation
    can deliver both text-based and graphical ads to end users.
    
About Adknowledge

Adknowledge operates an online auction to allow advertisers to bid for traffic on all Internet channels including: websites, search and email. To date, more than 25,000 advertisers have used Adknowledge's easy to use marketplace available at www.bidsystem.com. For more company information, please visit www.adknowledge.com.

About STE Corporation, Inc.

STE Corporation, Inc. is a pioneer in the development of innovative solutions for email campaign management. Its software provides for complete management and deployment solutions for email campaigns. For more information, visit http://www.stedb.com.

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