SOURCE: Adknowledge

Adknowledge

January 28, 2014 10:00 ET

Adknowledge Unveils "AdStation Custom Audiences"

Email Product Promises Advertisers Never-Before-Seen Results via Targeting Technology

KANSAS CITY, MO--(Marketwired - Jan 28, 2014) - AdStation, Adknowledge's email channel, announced the launch of "AdStation Custom Audiences," a new product featuring targeting technology that allows advertisers to aim offers at new consumers with unprecedented granular demographic data like age, gender, marital status, purchase intent, homeownership status and even household income. 

"AdStation Custom Audiences fundamentally changes the way people will advertise online," said General Manager of Email, Matt Hoggatt. "We've been testing this product for several months, and the results we've seen have been staggering. Not only can we look at an existing advertiser's customer base and provide demographic details of those individuals, we can also provide access to millions of other consumers that precisely match those exact characteristics."

AdStation Custom Audiences utilizes highly sophisticated response-based targeting algorithms that are powered by Adknowledge's demographic data of more than 400 million consumers. This allows AdStation to efficiently target new customers for advertisers that are a perfect match to the existing customer base. The product is also anonymous with advertisers' CRM data, and highly secure. The deployment is completely transparent, allowing for both comprehensive control and brand-safe distribution.

While still in the beta stage, AdStation performed a test with advertiser 3 Day Blinds, in which the company was able to target more than six million individual users across the AdStation network that shared precise characteristics with existing customers of 3 Day Blinds. AdStation Custom Audiences was quickly able to generate extraordinary results, which resulted in the initial test being expanded to 22 states, then shortly thereafter, the entire United States.

"We couldn't believe the results," said 3 Day Blinds Director of Marketing Adele Nasr. "We've never seen targeting technology or lead quality like this before. We scheduled over 700 qualified appointments in the first three months, which showed a nine times higher ROI over alternative lead generation methods-including paid search! Our experience with AdStation has been vastly superior to anyone else we've ever worked with."

To learn more about AdStation's email monetization solutions, visit http://www.adstation.com/asl08/

About AdStation
AdStation, Adknowledge's email network channel, is the leader in email advertising and data monetization. Featuring a response-based targeting system that processes 20 billion calculations a day to match offers to precisely targeted consumers, AdStation delivers industry-leading yields on a fully outsourced or strategically integrated basis via a comprehensive performance advertising solution, reaching more than 400 million unique users. Boasting real-time statistics, targeting driven deliverability and custom creatives, AdStation maintains consistently high-quality conversions resulting in industry leading ROI. For more information about AdStation, visit www.adstation.com.

About Adknowledge
Adknowledge is a digital marketing company specializing in social media, apps and mobile, video, display and email. With locations in North America, South America, Europe and Asia, Adknowledge works with leading brands and agencies to unlock their digital audiences around the world. The company delivers ROI for clients through advanced data analysis and targeting algorithms. For more information on Adknowledge, visit www.adknowledge.com.

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