NEW YORK, NY--(Marketwire - Jul 24, 2012) - AdParlor, an Adknowledge company and a leading advertising platform on Facebook, released today their completed study on Facebook mobile advertising. The data collected in this report was compiled over a period of one month and analyzed over 200 million ad impressions across mobile and non-mobile placements.
"We believe that mobile advertising presents a powerful tool for advertisers and a huge revenue growth opportunity for Facebook," said Hussein Fazal, CEO of AdParlor. "This report lays out our initial findings, and how we believe the Facebook mobile platform will evolve."
Facebook's growth has exploded over the last several years and is expected to continue to rise in 2013 and 2014. The social networking site has over 500 million monthly active mobile users, and advertisers are eagerly targeting them. Some of the findings in the report include:
- Click-Through-rates are 15x higher on mobile
- Clicks are 30% cheaper on mobile
- Mobile ads yield a CVR that is 16% lower than non-mobile ads
- Entertainment vertical shows highest CTR on mobile
- Android has a 62% higher CTR than the iPhone & BlackBerry
- Post conversion engagement data
- Fans coming from mobile comment 22% more and like posts 63% more than non-mobile users
- Fans coming from non-mobile drive 6-8x more engagement in terms of creating posts, viewing photos, clicking on links, and watching videos
The full version of this report can be accessed here: http://www.adparlor.com/pdfs/AdParlor_Report_State_of_Facebook_Mobile_Advertising.pdf
Adknowledge is a leading online network that offers unique ad formats, data analysis, targeting algorithms, and creative approaches, providing advertisers with quality leads from hard to-reach places on the Web via multiple channels, including social networks, display, games, mobile, apps, and email. Since its founding in 2004, Adknowledge has grown organically and through acquisitions (including Miva, Super Rewards, Hydra, and AdParlor) to become the largest privately-owned Internet advertising network. With hundreds of employees located throughout North America, plus growing offices in Europe and Asia, Adknowledge aims to set the standard in optimizing online advertiser ROI. Over 10,000 advertisers use the Adknowledge ad network to promote their offers. For more information on Adknowledge, visit www.adknowledge.com.
AdParlor is a leader in handling large Facebook Ad campaigns and provides both full-service and self-service solutions for Facebook advertising. AdParlor currently manages over 1 billion impressions per day on Facebook using their proprietary technologies and, through dynamic ad creation and bid optimization, is able to effectively manage Facebook advertising on a large scale for hundreds of clients including Groupon, L'Oreal, LG, OMD, Digitas, Starcom and more. For more information, visit www.adparlor.com.