SOURCE: Abacast, Inc.

Abacast, Inc.

March 22, 2011 12:29 ET

AdLarge and Abacast Announce Targeted Radio Ad Sales Agreement

Proprietary Technology Enables Streaming and Mobile Audio Ad Insertion

NEW YORK, NY and CAMAS, WA--(Marketwire - March 22, 2011) - AdLarge Media, LLC. and Abacast, Inc. announced today a multi-year representation agreement. AdLarge will integrate Abacast's proprietary audio ad insertion technology for live streaming into their mix of innovative advertising solutions and delivery platforms for Abacast's roster of clients.

The agreement provides AdLarge with the opportunity to deliver audio pre-roll and in-stream advertising with companion banners. With third party ad tags on the companion banners, AdLarge will sell in both the radio and digital advertising marketplace. Inventory can be targeted by day, daypart, terrestrial geographic market, and music genre. In addition to the desktop streaming segment, AdLarge will sell streaming inventory into Abacast's fast-growing mobile app Network. 

Abacast's platform provides live and on-demand streaming, ad insertion, analytics and media players to radio station streams as well as pure-play webcasters. The Abacast Ad Insertion System (AIS) automatically replaces terrestrial audio ads with online ads and provides campaign management capabilities for multiple online revenue sources. Abacast AIS also provides advertisers with real-time, industry standard audience measurement analytics. 

"This is a vital addition to AdLarge's capabilities and to the advertising success of our clients," says Gary Schonfeld, AdLarge CEO. "With Abacast we can implement unique custom campaigns that reach the exploding streaming and mobile audio audiences."

The AdLarge team has a track record of successfully pioneering new approaches in radio syndication, distribution, programming, advertising and sales.

Michelle Jennings, AdLarge EVP, Digital Revenue, adds, "We are truly excited about bringing Abacast to the marketplace. Our goal is to reach our audiences wherever they choose to consume media. This partnership broadens our reach and adds significant value to the advertising programs we create."

"Digital revenue generation is the number one request we get from our customers," said Rob Green, Abacast CEO. "The AdLarge partnership adds a powerful national ad sales partner and well-known national brands to our online radio solution. Our customers now have yet another revenue source to complement or even replace their local digital sales."

About AdLarge Media (www.adlarge.com)
Adlarge Media is the fastest growing advertising sales organization in the U.S., servicing traditional radio, digital and mobile content providers. Through strategic asset utilization from content and technology partners, the company sells and executes compelling advertising campaigns. AdLarge was founded by industry pioneers and innovators Gary Schonfeld, CEO, and Cathy Csukas, President, who have assembled a highly experienced management team with a proven track record of delivering full cycle advertising solutions in an ever-changing media landscape. 

About Abacast (www.abacast.com)
Abacast is a digital radio service provider offering one of the most complete platforms of streaming, advertising, and analytics services available from a single vendor. Abacast's digital radio services drive advertising revenue, build listener loyalty, grow audiences, and deliver top-quality user experiences. Abacast was founded in 2000 and has successfully served hundreds of customers and hundreds of millions of consumers.

Contact Information

  • Contact:
    Abacast
    Jason Vosburgh
    360-834-5229, ext. 106

    Kim Strong
    212-302-1100
    Email Contact