SOURCE: Adlucent


March 27, 2014 09:00 ET

Adlucent Announces Support for CPA to CPC Bid Strategy Migration

Adlucents' BuyerPath™ Technology and Services to Help Retailers Migrate from CPA% to CPC Bidding Strategies as Google Announces the End of Max CPA% Bidding Capabilities

AUSTIN, TX--(Marketwired - March 27, 2014) - Adlucent, a long-time advocate of the CPC bidding strategy, is pleased to now offer its CPC Migration service to help retailers transition from the CPA% bidding strategy to the CPC bidding model. The news comes at the heels of Google's announcement last week that the max CPA% bidding beta will end on June 30, 2014 and all accounts will shift to the max CPC bidding strategy.

Adlucent will help retailers with the complex migration to CPC by transitioning all CPA% campaigns over strategically and successfully.  Adlucent will also educate retailers on best practices to help their business stay ahead of the curve.

The challenge for every retailer today lies in their ability to increase revenue while also reducing costs. Adlucent has long been a strong supporter of the CPC bidding approach and has seen high performance results from clients who have made the transition, in some cases seeing +100% year-over-year growth in revenue.

"With a CPA% bidding model, the biggest benefit to your business is saving time, whereas with a CPC model, retailers save money," said Stephanie Bailey, Director of Product at Adlucent. "Our approach at Adlucent is to meet in the middle and save time and money with the aid of our technology. The Adlucent BuyerPath™ platform allows retailers to manage a large portfolio of product targets without a huge team, allowing you to maximize profit with predictive bidding algorithms that utilize portfolio CPC bidding strategies."

Adlucent CPC Migration

With Adlucent, retailers can streamline the management of large product ads programs. With CPA% bidding on the out and CPC bidding staying put, the company advocates meeting in the middle to save time and money with a portfolio strategy. The recommended portfolio strategy uses a CPC approach to achieve an ultimate CPA% goal. Adlucent's technology and dedicated team of experts will help retailers successfully migrate to the CPC bidding strategies while also optimizing query population and product feeds for greater visibility in order to continuously maximize return.

Key benefits include:

  • Optimizing CPC Strategies for a CPA Goal
  • Increasing Granularity Without Sacrificing Return
  • Anticipating Traffic Volume Changes

Adlucent will be conducting a webinar on Wednesday, April 17h at 1pm CT to discuss the key benefits of the CPC Migration, along with how the change can better business objectives for retailers. Register for the webinar here:

About Adlucent

Adlucent is a performance-based marketing technology and analytics company focused on helping Retail and Ecommerce companies deliver relevant advertising that converts. Leveraging its BuyerPath™ shopping analytics platform, Adlucent's products and services help the smartest retailers acquire new customers and grow revenue profitably.

Founded in 2001, Adlucent has earned a reputation for innovation in online retailing and is pleased to serve a wide range of category leaders such as Oriental Trading Company, eBags, SteelCase and Adam & Eve. For more information, please visit

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